Great American Media Services

SPACE UNIT 1X 3X 6X 10X 12X TABLOID PAGE $3,480 $3,425 $3,330 $3,245 $3,140 JUNIOR PAGE $3,105 $3,070 $2,960 $2,885 $2,810 1 / 2 TABLOID $2,720 $2,670 $2,595 $2,495 $2,405 1 / 3 TABLOID $2,370 $2,355 $2,305 $2,170 $2,150 2 / 3 PAGE $2,185 $2,170 $2,095 $2,040 $1,975 1 / 2 PAGE ISLAND $1,770 $1,750 $1,695 $1,645 $1,595 1 / 2 PAGE $1,575 $1,560 $1,515 $1,490 $1,440 1 / 3 PAGE $1,110 $1,100 $1,080 $1,050 $1,030 1 / 4 PAGE $995 $980 $960 $925 $890 1 / 6 PAGE $900 $890 $870 $850 $815 SHOWCASE $825 — — — — 2018 RATES BLACK AND WHITE RATES (GROSS) GENERAL INSTRUCTIONS TERMS AND AGENCY COMMISSION: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1.5% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher. SHORT RATES AND REBATES: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed. RATE PROTECTIVE CLAUSE: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective. PUBLISHER'S COPY PROTECTIVE CLAUSE: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing. FREQUENCY DETERMINATION: To select the proper frequency for calculating your basic advertising rate for Lawn & Garden Retailer, add together total number of insertions of one-sixth page or more in size that you plan to schedule in Lawn & Garden Retailer and GPN magazines within a 12-month period. ADVERTISING THAT SIMULATES EDITORIAL CONTENT: Advertisements that in the opinion of the publisher resemble editorial material or the publication's editorial format will carry the word "Advertisement" in at least 10 pt. type at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See specific and detailed references in item No. 14 of this Publication's listing in Standard Rate and Data Service (SRDS). CANCELLATION OF ORDERS: Cancellation of space orders must be in writing and will not be accepted after closing dates. ACCEPTED DIGITAL FORMATS Ads and embedded artwork must be CMYK and at least 300 dpi. Only PDF or TIF files will be accepted. We are not responsible for the readability of copy below 10-point in size. Rates effective with January 2018 issue 4-COLOR RATES (GROSS) SPACE UNIT 1X 3X 6X 10X 12X TABLOID PAGE $4,755 $4,705 $4,660 $4,525 $4,390 JUNIOR PAGE $4,180 $4,110 $4,035 $3,935 $3,825 1 / 2 TABLOID $3,715 $3,645 $3,470 $3,310 $3,140 1 / 3 TABLOID $3,465 $3,415 $3,300 $3,070 $2,940 2 / 3 PAGE $3,320 $3,310 $3,260 $3,175 $3,110 1 / 2 PAGE ISLAND $2,600 $2,575 $2,550 $2,500 $2,440 1 / 2 PAGE $2,405 $2,340 $2,315 $2,250 $2,180 1 / 3 PAGE $1,750 $1,745 $1,670 $1,630 $1,585 1 / 4 PAGE $1,495 $1,480 $1,470 $1,430 $1,380 1 / 6 PAGE $1,410 $1,405 $1,345 $1,305 $1,275 SHOWCASE $1,060 — — — — Premium cover charges: add 15% back cover; 10% inside front cover and inside back cover. Inside pages: add 5% for premium positions. MECHANICAL DATA PUBLICATION TRIM SIZE: 10.75" x 13.5" (Trim size is achieved by taking .125" off the head, face and foot. Keep live matter at least .5" from the trimmed sides.) PRINTING: Web offset. Printing is wet, all colors going down simultaneously with one impression. BINDING: Saddle stitch STANDARD UNIT SIZE IN INCHES: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown below. Unit exceeding size in any dimension is considered bleed and oversize, except for gutter bleed on a spread. MAILING INSTRUCTIONS: Advertising material, space contracts, insertion orders, correspondence and copy should be addressed to: L&GR, Mailing: P.O. Box 128 Shipping: 75 Applewood Dr., Suite A, Sparta, MI 49345 Phone: 616.887.9008 Fax: 616.887.2666 SPACE UNIT NON-BLEED BLEED TABLOID 9.75" x 13" 11" x 13.75" TABLOID SPREAD — 21.75" x 13.75"* JUNIOR PAGE 7" x 10" 7.75" x 11" JUNIOR SPREAD 15" x 10" — 1 / 2 TABLOID SPREAD — 16.25" x 5.5" 1 / 2 TABLOID VERTICAL 4.625" x 13" 5.375" x 13.75" 1 / 2 TABLOID HORIZONTAL 9.75" x 6.375" 11" x 6.75" 1 / 3 TABLOID 3.375" x 13" 3.75" x 13.75" 2 / 3 PAGE 4.625" x 10" — 1 / 2 PAGE VERTICAL 3.375" x 10" — 1 / 2 PAGE HORIZONTAL 7" x 4.875" — 1 / 2 PAGE ISLAND 4.625" x 7.375" — 1 / 3 PAGE VERTICAL 2.125" x 10" — 1 / 3 PAGE SQUARE 4.625" x 4.875" — 1 / 4 PAGE 3.375" x 4.875" — 1 / 6 PAGE VERTICAL 2.125" x 4.875" — 1 / 6 PAGE HORIZONTAL 4.875" x 2.125" — SHOWCASE 4.5" x 3.5" — TRIM SIZE: 10.75" X 13.5" (WIDTH X HEIGHT) *Keep live matter .5" clear from gutter on both sides of a spread ad For 2-color (standard 4a), add $260. For 2-color (matched), add $460. www.lgrmag.com UPLOAD INSTRUCTIONS http://upload. greatamericanmediaservices.com Complete the submission details, select file(s) for upload and click submit. AD SUBMISSION QUESTIONS? SAMANTHA ORSI Traffic Manager sorsi@greatamericanpublish.com 616.520.2148

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