Sign & Digital Graphics

September '17

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Page 22 of 104

ELECTRIC SIGNAGE 18 • September 2017 • S I G N & D I G I T A L G R A P H I C S B y now, the concept of digital messaging should resonate with most individuals. We stream news from our phones. We pay bills with one click of a button. We share our thoughts with the world 140 characters at a time. We live in a full-blown digital environment. So, what does that have to do with a sign-making professional? Well, if a sign shop is involved with pro- viding digital systems or digital signage elements, it has likely been staying busy lately. "By some estimates, the digital signage market is valued around $16 billion and growing at a com- pounded growth rate of nearly seven percent," says Sean Matthews, president and CEO of Visix, Inc. That's an astounding figure considering the rela- tive newness of digital signage and the fact that there is tremendous competition in the sign market. As a comparison, Forbes recently valued Starbucks at $14.9 billion—and the coffeehouse giant, along with other retail chains, just so happens to be a fantastic place to install (you guessed it) digital signage applications. And it's not just retail or point-of-purchase loca- tions, this type of signage can be seen in a wide variety D I G I T A L S I G N A G E Driving Digital Dialog How managing digital sign content influences other decisions B Y R Y A N F U G L E R Ryan Fugler is a freelance writer and former editor of Wraps maga- zine. He can be reached at rnfu- with questions or comments.

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