Sign & Digital Graphics

September '17

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S I G N & D I G I T A L G R A P H I C S • September 2017 • 49 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS O ne of the biggest potential growth markets in the wide-format market today is in the area of digital printing of textiles and fabrics. Several factors con- tinue to drive the category, including a growing demand for shorter runs, a need for faster turnaround on projects, and a demand for more personalized produc- tion of textile products ranging from soft signage to apparel to home décor. Recent advances in equipment, including innovative transfer and direct- print sublimation printer technologies, plus vastly improved ink disbursement systems as well as a new host of colorful lightweight printable fabrics are helping to drive the entire category, providing shops with a host of new applications to offer customers. Textile Trends "We are seeing a revival in digital tex- tile printing beyond transfer sublimation printing and direct disperse sublima- tion printing," reports Rob Almstrom, president at American Print Consultants, LLC and a distributor for INX products in Chambersburg, Pennsylvania. "Prior to the economic recession of 2008, sub- limation printing, as well as other forms of digital textile decoration, were on the T E X T I L E P R I N T I N G Flexible Fabrics Printed textiles continue to stretch the boundaries of the wide-format market B Y B I L L S C H I F F N E R Bill Schiffner is a free- lance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging technologies including wide-format printing and newer electronic digi- tal signage. He was the editor for a number of imaging publications and websites. He can be reached at Jim Tenholder says the white toner feature on the OKI printers is key order to get vibrant graphics on dark materials. (Right) The OKI Pro8432Wt white toner laser color transfer garment printer offers an 11" x 17" print- ing area, HD color print- ing and OKI's Single Pass Color technologies. (Images courtesy of Coastal Business Supplies)

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