September '17

For the Business of Apparel Decorating

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Contents V O L U M E 3 0 S E P T E M B E R 2 0 1 7 N U M B E R 1 2 © 2017 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in September by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 2 || P R I N T W E A R S E P T E M B E R 2 0 1 7 38 WE'VE GOT SPIRIT! YES, WE DO! WE'VE GOT SPIRIT! Jennifer Elgin explores the importance of catering to the spirit wear market. WE'VE GOT explores 42 STYLE SHOWCASE: SPIRIT AND ATHLETIC WEAR See the latest looks in spirit and athletic wear. in spirit and athletic 48 PRINTING ACTIVE WEAR Learn about the five areas of concentration for screen printing on athletic garments with Ray Smith. On Our Cover Our thanks to One Stop for the use of their sporty image on our cover, showcasing spirit wear that's both stylish and athletic. See more spirit- inspired styles on page 42. O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Read about an American textile apparel manufacturer bringing jobs back to the Southeast: >> Learn how to prepare for the upcoming holiday season: >> Get insight from an industry veteran on starting out in the direct-to-garment business: >> Find out how to deliver criti- cism by focusing on the posi- tive: FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM 38 48 continued on page 4 F eatures

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