Contents
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S E P T E M B E R 2 0 1 7
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P R I N T W E A R S E P T E M B E R 2 0 1 7
38 WE'VE GOT
SPIRIT! YES,
WE DO! WE'VE
GOT SPIRIT!
Jennifer Elgin explores
the importance of
catering to the spirit
wear market.
WE'VE GOT
explores
42 STYLE
SHOWCASE:
SPIRIT AND
ATHLETIC
WEAR
See the latest looks
in spirit and athletic
wear.
in spirit and athletic
48 PRINTING
ACTIVE WEAR
Learn about the five
areas of concentration
for screen printing on
athletic garments
with Ray Smith.
On Our Cover
Our thanks to One Stop for the use
of their sporty image on our cover,
showcasing spirit wear that's both
stylish and athletic. See more spirit-
inspired styles on page 42.
O N L I N E
THIS MONTH'S
WEB EXCLUSIVES:
>>
Read about an American textile
apparel manufacturer bringing
jobs back to the Southeast:
http://bit.ly/2vmrxRr.
>>
Learn how to prepare for the
upcoming holiday season:
http://bit.ly/2vjzIzz.
>>
Get insight from an industry
veteran on starting out in the
direct-to-garment business:
http://bit.ly/2fsoQtU.
>>
Find out how to deliver criti-
cism by focusing on the posi-
tive: http://bit.ly/2uGhe8W.
FOR THESE STORIES
AND MORE, VISIT
PRINTWEARMAG.COM
38 48
continued on page 4
F
eatures