For the Business of Apparel Decorating
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number that we're representing. This is a great way to add on a few bucks to every sale. TYPOGRAPHY Not every fashion trend is centered around the garment itself. Some- times a trend is based solely on design. This design trend is a god- send for the vinyl cutting professional because it eliminates a ton of weeding in your designs. Compelling typography mixed with pop culture references are making some of the best-selling shirts that money can buy. Capital- ize on this trend with a heat press and some screen-print transfers. That way you can apply the transfers to the most popular garment without committing your garment inventory. In our example on the previous page, the design not only elimi- nates the cavities inside of the letters for a unique look but also plays on a popular saying from the early 2000s movie "Mean Girls." SMALL FANS If you haven't noticed, people are spending more money on making their kids fashionable. Babies are no excep- tion. And what better way to show your support than clothing your kids in gear that shows your spirit? Heat printing on smaller items doesn't come without its share of headaches. We used heat transfer vinyl for these designs but made sure that we applied it with an optional platen designed specifically for smaller items. SUN'S OUT = GUNS OUT Although it's typically a summer saying, sleeveless apparel items are making their way into the fall season. Check out this sleeveless hoodie that we heat printed with another text-heavy design. The apparel itself has a lightweight feel, so we chose heat transfers that are light after being applied. A thin heat transfer vinyl or screen- print transfer works well here. In addition to the sleeveless apparel, you can decorate the sleeves of a long-sleeve item that can be worn underneath during the cold weather months. CHECK LIST No matter what is on trend with fashion this sea- son, one thing you should always remember when heat printing spirit wear is that your design needs to accomplish at least two out of three things. First, great spirit wear is clear about the mascot or team name. Second, great spirit wear shows off the city or school that is being represented. Third, great spir- it wear shows off the specific sport or group that the fan is cheering on. And let's not for- get team colors. The more boxes your heat- printed spirit wear items check, the more identifi- able and connected your fan is going to be. Far left: Outfit the tiniest of fans with sports-centric one- sies to match the rest of the family. Left: Sleeveless hood- ies are a trendy update on a classic. Use traditional deco- rations to play this up. on a popular saying from the early 2000s movie "Mean Girls." If you haven't noticed, people are spending more money on making their kids fashionable. Babies are no excep- tion. And what better way to show your support than tion. And what better way to show your support than clothing your kids in gear that shows your spirit? CHECK LIST No matter what is on trend with fashion this sea son, one thing you should always remember when heat printing spirit wear is that your design needs to accomplish at least two design needs to accomplish at least two out of three things. First, great spirit wear is clear about the mascot or team name. Second, great spirit wear shows off the city or school that is being represented. Third, great spir it wear shows off the specific sport or group that the fan is cheering on. And let's not for get team colors. The more boxes your heat- printed spirit wear items check, the more identifi able and connected your fan is going to be. Far left: fans with sports-centric one sies to match the rest of the family. ies are a trendy update on a classic. Use traditional deco rations to play this up. 2 0 1 7 S E P T E M B E R P R I N T W E A R || 35