September '17

For the Business of Apparel Decorating

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36 || P R I N T W E A R S E P T E M B E R 2 0 1 7 Kelly "Rags" Ragland is the owner and operator of Rags to Stitches Productions, a holistic advertising specialty company that provides a range of services, from Web design and development to customized ap- parel. Read his blog at INTERNET STRATEGIES B Y K E L LY " R A G S " R A G L A N D A Site By Any Other Name A Case Study in Domain Name Strategy I 've frequently mentioned the strategy of utilizing multiple domain names in this column. I have recently engaged in the practice myself with some interesting results, so I can finally share some solid insights. It all starts with a cup of coffee and engaging in the good practice of frequently checking in on your online presence. From there, great things can happen. IN THE MAKING Earlier this year I launched a website I've envisioned for almost a decade. Having found a good niche selling apparel to darts players, I had a vision of a website that catered to league play- ers and teams. The task was huge considering there are far more team names in the sport of darts than anyone could imagine. It's an enormous amount of design work! But over the 2016/2017 transition and holiday break, I managed to eat, drink, and sleep darts designs and kicked out a ton plus one to put it in darts terminology. After finally achieving the goal of starting with 101 team names and the designs to go with them, I was finally ready to move forward. My focus was on the phrases and keywords popular in

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