For the Business of Apparel Decorating
Issue link: http://read.uberflip.com/i/865605
A PART OF THE TEAM Spirit wear is all community, confirms Brad Moxley of Cutter & Buck. "Everyone wants to show their support by gearing up in cool styles that feature their logo. It is all about carrying your flag proudly––and there is no better way to do that than to wear a comfortable item you love, in a color you represent." John Spivey, marketing manager for Hanes and Champion, echoes this statement, adding that com- munities enjoy rallying around school sports. "Spirit wear is inclusive—it makes people feel like they are part of something," says Spivey. Anyone connected to a school in any way is a potential customer for spirit wear retailers, and the numbers are staggering. "Statistically, there are 55.8 million students in the U.S.," says Joe Lee of BAW Athletic Wear. Additionally, he adds, the families of the students bring the overall potential spirit wear market total to more than 200 million. Coupled with the fact that many spirit wear items are considered personal favorites in a per- son's closet and their go-to item to wear, the advertising impressions a single item can have is immense. Also, Lee says, because a spirit wear item can remain with a person for many, many years, decorators and clients see the heavy advantage in marketing exposure that a simple university- or team-represented hoodie can have. Paul Brigham, Texas sales manager for S&S Activewear paints a picture of this explaining,"My son is graduating from Texas A&M A PART OF THE TEAM Spirit wear is all community, confirms Brad Moxley of Cutter & Buck. "Everyone wants to show their support by gearing up in cool styles that feature their logo. It is all about carrying your flag proudly––and there is no better way to do that than to wear a comfortable item you love, in a color you represent." John Spivey, marketing manager for Hanes and Champion, echoes this statement, adding that com munities enjoy rallying around school sports. "Spirit wear is inclusive—it makes people feel like they are part of something," says Spivey. that many spirit wear items are considered personal favorites in a per son's closet and their go-to item to wear, the advertising impressions a single item can have is immense. Also, Lee says, because a spirit wear item can remain with a person for many, many years, decorators and clients see the heavy advantage in marketing exposure that a simple university- or team-represented hoodie can have. Paul Brigham, Texas sales manager for S&S Activewear paints a picture of this explaining,"My son is graduating from Texas A&M Fleece is forever a fan favorite, wheth- er it is a crewneck or hooded style. (Image courtesy Champion) SPIRIT WEAR TRENDS Fans can emulate the players on the field in sport-friend- ly styles. (Image courtesy Hanes) 40 || P R I N T W E A R S E P T E M B E R 2 0 1 7