September '17

For the Business of Apparel Decorating

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Page 6 of 88

Contents V O L U M E 3 0 S E P T E M B E R 2 0 1 7 N U M B E R 1 2 4 || P R I N T W E A R S E P T E M B E R 2 0 1 7 59 54 F eatures (continued) F eatures (continued) 54 EYE CANDY Explore the appliqué process to help elevate designs with Helen Hart Momsen. 58 MULTITASKING Veronica Vargas explains how to create multimedia rhinestone transfers to make your business stand out. 59 MIGHT AS WELL JUMP Find out the basics of the direct-to-garment world before adding the discipline as a screen printer. JEFFREY GITOMER from Selling Smart, page 12 " Each employee has the responsibility of representing their company to their customers in a way that reflects the image needed to build or maintain a great repu - tation and a leadership position. Anything less than "best" is not acceptable. " Columns 6 COMMON THREADS Fall beginnings 12 SELLING SMART It's not the company 14 BUSINESS TRAINER Get fired up to make cold calls 18 SOFTWARE TO SUBSTRATE Happy 40th! 22 STITCH SOLUTIONS The never-ending quest 26 THREAD...ACCORDING TO ED Break free 30 ERICH'S EMBELLISHMENTS Sample it 34 PRESSING MATTERS Spirited wear 36 INTERNET STRATEGIES A site by any other name 80 SHOP SNAPSHOT Blue Moon Promotional Departments 8 BUSINESS WATCH Watching business 51 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 64 THE NBM SHOW PREVIEW What to look for in Denver 68 THE LATEST Product reviews 74 DATEBOOK Mark your calendar 76 THE MARKETPLACE Classified ads 78 GET INFO SYSTEM Advertiser index 68

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