September '17

For the Business of Apparel Decorating

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COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Associate Editor MICHAEL CLARK Digital Content Editor ALEXANDRIA ARROYO Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Advertising Account Executive ANNA STETTLER Sales Support JENNIFER ALGER Vice President / Events SUE HUEG, CEM, CMP Senior Trade Show Sales Manager KATIE DITALLO Education Manager ANTOINETTE VERNON NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R S E P T E M B E R 2 0 1 7 Quick Lessons from this issue: >> Great spirit wear should include at least two of the fol- lowing things: the mascot or team name, the city or school being represented, and the specific sport or group that the fan is cheering on. And let's not forget team colors. (PAGE 34) >> CorelDraw works great for multilayered projects, such as those using rhinestones and heat transfer vinyl. (PAGE 58) S eptember is a time for fresh starts (school, fashion, football), and hectic schedules (again, school, fashion, and football all take up their fair share of time). In terms of business, this is both a season of money mak- ing and stress. It's learning how to balance these opportunities and time constraints to make the most of this busy time. Fortunately, Printwear aims to help you achieve this. For those with kids heading back to school, instead of struggling to juggle activities and work, you can turn the pickup line chatter into a potential sale using style insight from Jennifer Elgin's spirit wear piece (page 38) as your guide for potential booster fun- draisers. If your playground pitches grab the attention of a local parent's business (yay!), but you're stuck with some shoddy art (yikes!), you can refer to both Erich Campbell (page 30) and Jennifer Cox's (page 22) columns on ways to correct and fast track bad art. For those working with their home- town football heroes, flip to Ray Smith's article on printing athletic fabrics (page 44) to help take out the guesswork. Knowing where to look for support can better help you juggle work, life, and all the things that crossover in between. It's our hopes that this season- specific coverage gives you the resources to learn while on the job and knock out the tough work so you can take on all that this season has to offer. And, hopefully, it also offers you enough time to focus on the things that give you joy, such as school, fashion, and football. Fall Beginnings Carly Hollman-Long CorelDraw

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