22 POTATO GROWER | SEPTEMBER 2017
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"Beyond the efficacy of our products,
I think we're seeing an increase in
information consumers want about the
food they eat," says Maloney. "Generations
of growers have rapidly embraced new
agricultural technologies that not only
have improved their environmental
sustainability but also increased yields
and farm productivity. With increased
consumer demand for information, Bayer
has been active in helping tell the overall
story about modern agriculture and
improvements that have been made in
agriculture over the last 50 to 100 years."
To be clear, the efficacy of its products on
the farm is still foremost on Bayer's list
of goals. Maloney says there is no more
important information to share with
growers. But there are other messages
that also need to be shared, and Bayer is
offering growers the tools to communicate