THE SHOP

October '17

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14 THE SHOP OCTOBER 2017 T he tale of the Houston floods left by Hurricane Harvey played out in shocking detail on 3P Offroad's social media pages. The Tomball, Texas-based shop, in as little as four days, transformed from a 4x4 service center into the only lifeline available for some in desperate need of help. On Friday, Aug. 25, the 4-year- old shop posted a Facebook photo of a Polaris Ranger UTV, along with the message, "We are ready for Hurricane Harvey!!" But, as shop owner Josh Her- zing admitted to THE SHOP, there was no way he could have imagined the heroic role that 3P Offroad would serve during the disaster. Herzing owns the shop with two other partners— his brother Travis Herzing, and best friend Russell Coker. Two days later, on Aug. 27, things had gotten decidedly more urgent. The shop posted a photo of its 5-ton military truck driving in 5-foot-deep flood waters with the message, "3P will be offering high water rescues in the Cypress/Tomball area. If you are affected and need immediate assistance please call the shop line at 281-782-4177. Please share to spread the word." That post, as of Aug. 30, had been shared 6,700 times on Facebook and initiated hundreds of har- rowing comments from people pleading for help. One person commented, "Please someone help us get out!!!! 911 and the Coast Guard won't get us and our cats out unless the water is up to our chests." Another commenter wrote: "Our neighbors need help being rescued from Wimbledon Cham- pions Estates. She has 6 little dogs and they are one of the last ones in the neighborhood. Please help them get out. They have little food and no power and water is rising!!" TO THE RESCUE 3P Offroad's social media communication helped mobilize approximately 2,000 volun- teers, including highly skilled emergency medical technicians (EMTs) and ex-military personnel with swift-water training—turning 3P Offroad's 3,500-square-foot shop into a fully operational relief and rescue center. "At any given time, there's 250 people at the shop. Whether they're coming in or going out, whether they're resting or sleeping, or even set- ting up their barbecue and cooking food—we basically have a disaster relief center right now," Herzing told THE SHOP on Aug. 30. "We've got first aid people here. And, we're actually working with several government agencies and the State of Texas. We've got FEMA out here with us, we have the Texas Rangers with us, we have the National Guard, the Texas DPS (Department of Public Safety), everybody. We're pretty much working with them all. THESHOPMAG.COM Heroic Off-Road Shop Transforms into Relief and Rescue Center \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ Anthony Bowe is THE SHOP's Digital Content Editor, overseeing content on the website (www. theshopmag.com) and in the daily eNewsletter. Send news tips or other inquiries to abowe@nbm.com. The southeast Texas floods caused by Hurricane Harvey are a striking reminder of how quickly life can change. The stories and images that came from Houston and the surrounding communi- ties after the storm were gut-wrenching. Those in our aftermarket community instantly went from sweating their bottom lines to simply focusing on the survival of their families, and the well- being of their staffs and their families. But through all the uncer- tainty of what tomorrow may bring, many in the commu- nity banded together to help their fellow Texans. THE SHOP was honored to tell one such story. In the middle of rescue and relief efforts, one of the owners of a Houston-area shop, 3P Offroad, took some time to lend us some per- spective from the front lines of the disaster. You can get THE SHOP's eNewsletter delivered directly to your inbox every morning. Sign up by visiting our web- site, www.theshopmag.com, and scrolling until you find the "Get the eNewsletter" box on the right-hand side—plug in your email address, click "Sign Up," and the eNews- letter will be promptly deliv- ered the next business day. By Anthony Bowe 3P Offroad and Josh Hezing, bottom right, rode to the rescue of more than 400 Texans in the wake of flooding caused by Hurricane Harvey. Owners, employees and volunteers used UTVs, ATVs, lifted trucks and boats as part of the effort.

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