October '17

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26 THE SHOP OCTOBER 2017 PERFORMANCE N ot many products can say they increase both power and efficiency, but today's high-tech, multi-fea- tured tuners and programmers back up that claim and then some. Designed to unlock hidden performance in nearly any late-model vehicle, they are easy to use for shops and can be custom- ized for owners to serve as anything from a digital dash to a driving coach. Finding the right fit for each customer is a necessity. To help, suppliers of tuners and programmers outline the top features of their hottest sellers, and share ideas on how shops can maximize the category's profit potential. Hypertech Inc. Bartlett, Tennessee Jason R. Sakurai Marketing Director Our hottest Tuner/Programmer product is … … still the Max Energy 2.0. We continue developing more applications, some of which have features specific to certain makes and models. Its best features include … … its quick and easy setup, simple navi- gation of the tuning features, and that no matter which tune you choose, they're all tow-safe. The outside factor having the greatest effect on the Tuner/Programmer market is … … the OEMs and their firewalls have made it much more difficult to reprogram late- model vehicles—Dodge, Chrysler. Ram and Jeep in particular. A tip that shops can use to increase sales of Tuner/Programmer products is … … see if they are planning on lifting or low- ering the vehicle and changing wheel and tire sizes. Our programmers will correct the speedometer and odometer, in addi- tion to changes in gearing, even if they're not thinking of performance tuning at the moment. An unexpected benefit for shops serving the Tuner/Programmer market is … … that we have a programmer, the Max Energy 2.0 Part #2100, that's emissions-cer- tified. It's legal for sale and use in California and any state that uses the same standards. Derive Systems (SCT, Bully Dog) Sanford, Florida Adrian Croot Director of Product Management, Derive Power Our hottest Tuner/Programmer product is … … the Bully Dog BDX Performance Pro- grammer (Part Number 40470). Its best features include … … the BDX's advanced tuning technology has taken the aftermarket industry by storm. Wi-Fi capability means no messy GET WITH THE PROGRAM Aftermarket tuners & programmers bring out the best in any project. Advanced engine and system control units like the Infinity ECU allow engine builders and shops to push performance boundaries, like with JPC's record- holding Coyote- powered drag car. Emissions efficiency is a big selling point for today's programmers. (Photo courtesy Hypertech Inc.)

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