October '17

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56 THE SHOP OCTOBER 2017 RESTYLING/AFTERMARKET ACCESSORIES I n 2000 when vehicle wraps were first coming onto the scene, Brian Dempsey was living in Arizona and working with a sign shop installing wraps on cars and signs. A modest beginning, perhaps, but aren't most beginnings? Two years later, Dempsey moved back to his home state of New Jersey and began working with another sign shop. Be he didn't forget those vehicle wraps. "What I learned back then is that there were a lot of people trying to do more than what they specialized in. They were jacks- of-all-trades," he recalls. "I knew then that I wanted to specialize in vehicle wraps. The challenge and excitement of it all drew me in. When you have curves and contours to wrap, it's more fun; more exciting. You can look at it when you're done and say, 'We did that.'" Dempsey opened his own shop, Wrap- ThatCar, in Cherry Hill, New Jersey, spe- cializing in vehicle graphics. Twelve years later, he and his crew continue to get the most out of every project that comes their way. "Because you can do one car, that doesn't mean you can do another," Dempsey says. "But you take all of your experience and you work from that." Changes in vehicles, technology and even wrapping materials keep things fresh and challenging, as Dempsey and his employees work to stay abreast of tighter accredita- tions and certification distinctions driving the industry. "With new printers out there, new tech- nology and training, classes and certifica- Wrap That Car—& Government Vehicle! 56 THE SHOP OCTOBER 2017 Brian Dempsey opened WrapThatCar 12 years ago in New Jersey. Military jobs just part of a day's work at New Jersey graphics shop. Dempsey and his crew take on a vari- ety of wrap jobs at their 4,000-square- foot location. By Cathie Beck

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