Advertising Week


Advertising Week 10th Anniversary Official Guide

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3:45-4:25 PM TARGET MEDIA NETWORK STAGE When Programmatic Buying Gets Placement Right Digital buyers seem to have it all—all the eyeballs, that is. But advertisers are being careful to harness control over ad and content juxtaposition in publishing as they seek a brand safe environment free from fraud. And they're looking to do it by capturing their share of the programmatic pie. Hear how nascent programmatic platforms are playing and working together to ensure ultimate brand safety and outcomes. Michael Chock EVP, USA Sales , MEDIA IQ Wade Rifkin SVP, Programmatic , CLEAR CHANNEL OUTDOOR PRESENTED BY CLEAR CHANNEL OUTDOOR 3:45-4:25 PM SHUTTERSTOCK STAGE Scaling Branded Visual Content Creation For Digital & Social Channels As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day on mobile devices. It's no surprise that this behavior is driving mobile advertising spend and increasing demand for engaging content. Meanwhile, brands and advertisers are battling with limited resources to meet this constant demand. Learn how Johnson & Johnson taps into an ecosystem of creators to build a visual identity across platforms. Edlynne Laryea Global Dir. Dig. Partnerships , JOHNSON & JOHNSON Grant Munro CEO , FLASHSTOCK PRESENTED BY SHUTTERSTOCK 3:45-4:25 PM 4A'S CENTENNIAL STAGE Domino's & CP+B: How To Grow Your Stock By Over 7,500% Domino's business has transformed since partnering with CP+B. From negative sales to 25 consecutive quarters of growth and $4.72 per share in 2009 to $219.44 in 2017, DPZ increased 7,500%. Online orders soared from 20% making Domino's one of the world's top E-commerce companies based on transactions alone. Hear about the decade long partnership and how embracing innovation has led to Domino's remarkable success. Karen Kaiser VP Advertising , DOMINO'S Lori Senecal Global CEO , CP+B PRESENTED BY CP+B 3:45-4:25 PM 3:45-4:25 PM 3:45-4:25 PM 3:15-4:00 PM PLAYSTATION EAST Breaking Through Walls: How The Biggest Global Platforms Do Marketing Analytics It's not news that advertisers have been calling for accountability on their digital marketing spend. And yet, 60% of current digital ad spend is on Facebook and Google, with Amazon expected to grow from $1B to $10B. Over the last few years, these media giants have been working to provide greater transparency into their impact. Join us for a candid discussion touching on how these key players work with marketers to ensure accurate understanding of their impact on marketing spend. MODERATOR Julie Fleischer VP Product Marketing , NEUSTAR Gunnard Johnson Head Measurement Science & Insights , PINTEREST Brad Smallwood VP of Measurement Science , FACEBOOK PRESENTED BY NEUSTAR 3:15-3:55 PM WORKSHOP STAGE Beyond The Broadcast, Capture The Full Value Of Your Sports Sponsorships This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a new way to account for the rise of social media. By leveraging Artifi cial Intelligence (AI) and computer vision, marketers and rights holders can now capture the value of each sponsor's logo across broadcast, streaming, and social media. To see an example of this technology in action, check out: Jeff Katz GM, GumGum Sports , GUMGUM PRESENTED BY GUMGUM 3:30-6:00 PM THOMSON REUTERS The New Chinese Consumer: Going Beyond Borders China is emerging as a tech and innovation powerhouse - Tencent's WeChat app now has over 963M monthly active users. This is coupled by China accounting for $4.61T+ in retail sales of consumer goods, and an expected $450B in tourist spending outside of China by 2025. Join Tencent to understand exactly who these modern buyers are, what digital trends infl uence their everyday lives, and how they make purchase decisions, both in China and in the United States. Tencent will also be unveiling new U.S. resources and opportunities for brands to capture this audience – the fastest growing market in the world. PRESENTED BY TENCENT INTERNATIONAL BUSINESS GROUP (IBG) BY INVITATION ONLY LEARN MORE & REQUEST AN INVITE AT ADVERTISINGWEEK.COM/TENCENT 3:15-4:00 PM 3:15-3:55 PM 3:30-6:00 PM E V E N T S 1 0 4

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