Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 107 of 333

THE NEW MARKETING NORMAL: GE DRONEWEEK 2017 Wednesday, September 27 / 12:45P 4A's Centennial Stage / B.B. King 237 W 42nd Street Now in its third year, the GE DroneWeek series highlights GE's technology contributions – taking viewers on drone-piloted tours of the world's most brilliant machines. This year was GE's most ambitious yet, calling on its agencies and partners Barbarian, Spark Aerial, and Giant Spoon to take a new idea and break the mold again. Forward marketing requires collaboration between forward-thinking specialists in storytelling, technique, and media. Join GE Droneweek's new media partner, VICE, and hear from the team that was assembled to show off the full potential of drones, robotics, and digital technology on the world's energy ecosystem.

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