Advertising Week


Advertising Week 10th Anniversary Official Guide

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8:00-10:00 AM MOMA IBM Watson Leadership Breakfast: Charting Our Cognitive Course As marketers, you have massive quantities of data at your fi ngertips that can be used to more effectively reach and serve your customer. The question is how. Join The Weather Company, an IBM Business, for an exclusive look into our vision for the future of cognitive technology and the ways it can propel your business. We'll introduce our new brand, our new suite of cognitive advertising solutions, and showcase industry leaders who are embracing data and Artifi cial Intelligence to transform their businesses. Jordan Bitterman CMO , IBM WATSON CONTENT & IOT PLATFORM Kasha Cacy Chief Executive Offi cer, U.S. , UM Michael Rubenstein President , APPNEXUS Carrie Seifer VP & CRO , IBM WATSON CONTENT & IOT PLATFORM PRESENTED BY IBM BY INVITATION ONLY 8:15-10:00 AM TECH XPERIENCE, 4 TIMES SQUARE VC Power Breakfast Series Leading Venture Capitalists discuss upcoming tech and consumer trends specifi c to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers fl ock to next? BY INVITATION ONLY + PLATINUM & SUPER DELEGATES 8:00-10:00 AM 8:15-10:00 AM 6 4 Wednesday S E P T 2 7 E V E N T S T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S S P E C I A L E V E N T S E V E N T S T R A C K S A G E N C Y 4A's Centennial Stage B R A N D I N N O V A T I O N Bing Stage D A T A Target Media Network Stage F U T U R E O F M E D I A Nasdaq MarketSite M E D I A & E N T E R T A I N M E N T Shutterstock Stage P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y 1 1 2 Day three kicks off with an inside look at the future of cognitive technology with The Weather Company, and part two of the VC Power Breakfast Series. Track programming includes the Data presented by Acxiom with an emphasis on measurement, prediction and targeting; Media & Entertainment presented by Twitter with discussions around branded content, fi lm, short form video and more; Brand Innovation presented by The Trade Desk featuring brand stories from Tecate, Charles Schwab, Audi and others; and the Future of Media Track including Sharethrough's Native Ad Forum and conversations around the latest in news and forward-facing strategies for publishers. Hear from leading image makers on the status of Brand America, Starbucks Chariman Howard Schultz on building brands with purpose, Jeff Goodby on Fast Company Founders, and Sarah Jessica Parker on combining business and passions through Instagram. The day concludes at the AW Connects with Samsung Ads and a Special 100th Anniversary Celebration of the 4A's at Cipriani Wall Street featuring Trevor Noah.

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