Advertising Week


Advertising Week 10th Anniversary Official Guide

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11:15-11:55 AM 4A'S CENTENNIAL STAGE Surviving & Thriving In The Retail Apocalypse The retail landscape is fast becoming unrecognizable. Over 350 retailers fi led for bankruptcy and over 5,300 stores closed in just the fi rst half of 2017. The buying habits of Millennials are shifting the balance of power in nearly every category. And yet, there's never been a more exciting time in retail. Innovation and disruption are everywhere, fueling brash new business models and bold new strategies. Elyse Burack Director of Marketing , BOXED John Barker Founder & Chief Idea Offi cer , BARKER Lara DeSignor Head Digital Mktg. , DE'LONGHI NORTH AMERICA Piers Fawkes Founder & President , PSFK.COM Ron Faris GM , NIKE NYC DIGITAL STUDIO & SNKRS PRESENTED BY BARKER 11:30-12:10 PM WORKSHOP STAGE Millennial Leaders: When Passion Meets Purpose L eaders in VCs and various industries discuss utilizing mentorship and bringing meaningful purpose into business. Additionally, learn: how to become infl uential in CSR, the state of Millennials, ad clouds and integrated campaigns. MODERATOR Ivo Lukas CEO/Founder , 24NOTION PRESENTED BY 24NOTION 11:30-12:10 PM NEWGEN STAGE NextGen: Conversations With Series Join a special edition of the AD Club's "Conversation With" Series with direct access and one-on-one conversations with top industry execs who are changing the way we do business. Our Young Professionals dive into hot topics and turn the tables and the executive will get a chance to ask what makes millennials tick today. Thomas Drew Social Media Strat. BLKBOX Co-Founder, Partner , 1AND1LIFE Tricia Nichols VP, Global Mktg. & Engagement , ESTEÉ LAUDER PRESENTED BY THE ADVERTISING CLUB OF NY 12:00-12:40 PM TARGET MEDIA NETWORK STAGE Measuring Up It is a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Explore both the opportunities and the challenges in today's data ecosystem. MODERATOR Scott McDonald CEO , ARF Mark Rabe CEO , SOJERN Antonio Tomarchio CEO , CUEBIQ David Wong SVP, Product Leadership , NIELSEN WATCH 11:15-11:55 AM 11:30-12:10 PM 11:30-12:10 PM 12:00-12:40 PM 11:15-11:55 AM TARGET MEDIA NETWORK STAGE How To Win In The New Data Economy Hear the latest advice on monetizing your data assets and taking advantage of the hottest new data sources in the U.S. and around the world. Rick Erwin President, Audience Solutions , ACXIOM PRESENTED BY ACXIOM 11:15-12:00 PM PLAYSTATION EAST The Instagram Effect: Where Business & Passions Meet Join Marne Levine, for a discussion on how people are spending more time engaging around passions, how visual storytelling is expanding, plus, share how the advertising industry has embraced Instagram's growing community. Marne also welcomes Sarah Jessica Parker, renowned actor and businesswoman, for a thoughtful conversation on the role Instagram plays to connect with people passionate about her growing fashion label, SJP Collection. Marne Levine Chief Operating Offi cer , INSTAGRAM Sarah Jessica Parker Actor & Businesswoman PRESENTED BY FACEBOOK 11:15-11:55 AM SHUTTERSTOCK STAGE TARGETED.TV C onsumers have unprecedented choices blending content and device. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? 11:15-11:55 AM BING STAGE Building An Authentic, Bold Campaign Last fall, Tecate built a dynamic campaign around "The Wall," in which two friends shared a Tecate over the Mexico-U.S. border. Learn why it worked for the beer brand, and why Tecate is continuing its bold marketing in 2017, and how other companies can authentically — and effectively — engage in timely topics and conversations. Esther Garcia Vice President , TECATE U.S. 11:15-11:55 AM 11:15-12:00 PM 11:15-11:55 AM 11:15-11:55 AM W E D N E S D A Y 1 1 7

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