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Advertising Week 10th Anniversary Official Guide

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2:15-3:00 PM PLAYSTATION EAST Why Purpose Wins: How Howard Schultz Built Starbucks A fi reside chat between Mic's CEO and co-founder, Chris Altchek, and Starbucks Chairman, Howard Schultz about how Starbucks grew to 25,000 stores in 75 countries while redefi ning the role and responsibility of a for-profi t company. Chris Altchek CEO & Co-Founder , MIC Howard Schultz Chairman , STARBUCKS 2:15-2:55 PM TARGET MEDIA NETWORK STAGE Keeping The Creative Spark Alive In A Data Driven World Actionable data is the lifeblood of the digital ad industry. While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. In this session we'll explore how creative strategy and execution is keeping pace in a rapidly-evolving, data-fueled world, and see which brands are best at crafting iconic, data-informed campaigns. Amy Avery Chief Intelligence Offi cer , DROGA5 Jack Smith Chief Product Offi cer , GROUPM Jessica Spaulding Head Mktg. Strat. & Creative, NA Nutrition , PEPSICO Joe Kowan EVP, Strategy & Product , MEDIA IQ PRESENTED BY MEDIA IQ 2:15-2:55 PM BING STAGE The Next Era Of Mobile: How Apps Are Revolutionizing The Way Brands Do Business Extending far beyond the reach of digital, apps are an integral facet to formulating an overall business strategy. Mobile has redefi ned how brands approach customer acquisition, engagement and loyalty. In this panel, Danielle Levitas will explain the massive opportunity that mobile presents for businesses, and explore best practices and key insights from brands that are already crafting their own winning app strategies. PRESENTED BY APP ANNIE 2:15-3:00 PM 2:15-2:55 PM 2:15-2:55 PM 1:30-2:10 PM TARGET MEDIA NETWORK STAGE Moving From Device-Centric Targeting To People-Based Messaging As advertising tools become more sophisticated and consumers become savvier, it's more important than ever to ensure messages are highly relevant and personalized. Join eBay's VP & GM of Advertising, Bridget Davies, for a discussion on the importance of cross-device audience recognition, and how to shift from targeting devices to targeting people on the other side of the screen. Bridget Davies VP & GM, eBay Advertising , EBAY PRESENTED BY EBAY 1:45-2:25 PM NEWGEN STAGE Truth In Comedy: Leverage Your Personality Join comedians from the UCB Theater for an interactive workshop where you'll learn improv skills that double as professional tools. You'll get to try out "Yes, And," being creative on the spot, and practice activities that help you enhance your own personal brand. It'll be fun. you'll be pressured to get on stage exactly zero times. PRESENTED BY UCB 2:00-2:40 PM NASDAQ MARKETSITE Publishers Punch Back: Innovation & Growth Powered By Data Few industries have been so relentlessly forced by changes in market and consumer habit to move as quickly, adeptly, and strategically as publishing. Publishers have championed innovation like their lives depend on it, because they do. What does the future hold for publishers who truly embrace a data-driven approach and is there a future for those who don't? MODERATOR Sam Barnett SVP, Publisher , QUANTCAST PRESENTED BY QUANTCAST 2:15-2:55 PM SHUTTERSTOCK STAGE Oath Seminar Check for latest updates. PRESENTED BY OATH 1:30-2:10 PM 1:45-2:25 PM 2:00-2:40 PM 2:15-2:55 PM E V E N T S Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 2:10PM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S 1 2 4

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