Advertising Week


Advertising Week 10th Anniversary Official Guide

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3:45-4:25 PM TARGET MEDIA NETWORK STAGE The ROI Of Becoming Data- Driven: How Do You Measure Success? In today's competitive landscape, companies of all sizes need to take a metrics-driven approach. As a result, CMOs have become big consumers of data and technology to achieve their goals. In this talk, Jeff Weiser, CMO of Shutterstock, will share actionable approaches to harnessing data and technology to drive optimization. A former data analyst, Jeff will share how he's applied a data-driven approach in performance marketing and CRM to drive growth and address the balance between art and science in marketing optimization. Jeff Weiser CMO , SHUTTERSTOCK PRESENTED BY SHUTTERSTOCK 3:45-4:25 PM SHUTTERSTOCK STAGE WTF Does Data Have To Do With Entertainment? Join an exquisite cast of entertainment marketers and lifestyle brand mavens to discuss how big data fuels the most personal and effective choices consumers didn't even know they had. WTF does data have to do with entertainment? Come fi nd out during our event, where surprise and delight meet discovery. MODERATOR Laurel Rossi CMO , RAUXA Kim Dobson VP, Corp Dev., Strat. & Integration , A+E NETWORKS Rita Ku Chief Intelligence Offi cer , RAUXA Kabir Shahani CEO , AMPERITY Ian Rogers Chief Digital Offi cer , LVMH PRESENTED BY RAUXA 3:45-4:25 PM 4A'S CENTENNIAL STAGE Marketing After The Singularity: What AI Will Mean For Brands The discipline of marketing will be one of the fi rst to be disrupted by the mainstream arrival of Artifi cial Intelligence. Every aspect of the what we now know as marketing will change. What we understand of our customers - and how we talk to them - will no longer be primarily driven by human decision making. How agencies organize themselves, meet client briefs, and identify marketing opportunities, will change more radically over the next decade than the last century of adland's development. MODERATOR Tim Burrowes Founder , MUMBRELLA Loren Angelo VP, Marketing , AUDI OF AMERICA Amy Inlow Chief Marketing Offi cer , ALBERT Avin Narasimhan Head of Communications Planning , PHD NY Chip Register Co-Chief Executive Offi cer , PUBLICIS.SAPIENT PRESENTED BY MUMBRELLA 3:45-4:25 PM 3:45-4:25 PM 3:45-4:25 PM 3:15-4:00 PM PLAYSTATION EAST Power-On: Empowering The Offl ine World Through Digital Technology The world is at our fi ngertips more than ever thanks to mobile — whether you need a meal, hotel, car, parking, prescription, entertainment, or directions, you name it, there's a good chance it can be yours with the touch of a button. Waze and partners explore which companies are revolutionizing the offl ine to online experience and predict what's to come as platforms continue to evolve and converge. PRESENTED BY WAZE 3:15-3:55 PM WORKSHOP STAGE Big Screen To Small Screen: The Value Of Adding Mobile Video To A TV Campaign TV commercials have proven to be valuable to marketers throughout the years. However, the benefi cial effects of adding mobile video to these campaigns is only beginning to be understood. Kargo and MediaScience will share their fi ndings on the rational and emotional impacts of video advertising on mobile as a subsequent exposure to TV, and the necessary ingredients to convey brand narratives when focusing on these exposures. AJ Mathew VP of Research & Insights , KARGO Duane Varan CEO , MEDIASCIENCE PRESENTED BY KARGO 3:30-4:10 PM NASDAQ MARKETSITE Bloomberg + Twitter: The New News Join us for a dynamic discussion between Bloomberg Media Chief Executive Offi cer, Justin B. Smith, and Twitter Chief Operating Offi cer, Anthony Noto, on their partnership to create #TheNewNews - the fi rst live social video breaking news network, combining the trusted global news-gathering resources of Bloomberg and the social power of Twitter. The session will explore the evolution and convergence of media, technology platforms and advertising, and today's changing digital news experience. Anthony Noto COO , TWITTER Justin Smith CEO , BLOOMBERG MEDIA GROUP PRESENTED BY BLOOMBERG MEDIA 3:15-4:00 PM 3:15-3:55 PM 3:30-4:10 PM E V E N T S 1 2 8

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