Advertising Week


Advertising Week 10th Anniversary Official Guide

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4:15-5:25 PM PLAYSTATION EAST Fast Company Founders Fast Company Founders returns to Advertising Week with a new line up of creators. MODERATOR Bob Safi an Editor, MD , FAST COMPANY Jeff Goodby Co-Chairman & Partner , GOODBY, SILVERSTEIN & PARTNERS Bill Koenigsberg Pres., CEO & Founder , HORIZON MEDIA 4:30-5:10 PM TARGET MEDIA NETWORK STAGE How Location Data Is Transforming Advertising Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts, and in many cases knowing where she will go next, location has been a game changer, especially when combined with Digital OOH. Learn from experts how location data and digital out of home deliver a one-two punch! MODERATOR Barry Frey CEO , DIGITAL PLACE BASED AD ASSOCIATION Scott Marden CMO , CAPTIVATE Marta Martinez CRO , INTERSECTION Chris Polos Head of Sales , VERIFONE MEDIA PRESENTED BY DIGITAL PLACE BASED AD ASSOCIATION 4:30-5:10 PM SHUTTERSTOCK STAGE Are Brands & Agencies Really The New Movie Studios? E xplore the new brand-funded long form content model. Learn how Hollywood directors are fi nding new sources of funding for their pet projects from brands, and how brands are justifying the expenditures and measuring success. Stay tuned for an exclusive announcement to reveal a new brand-funded fi lm alliance. MODERATOR Steve Barrett Editor-in-Chief , PR WEEK Marcus Peterzell EVP, Entertainment , KETCHUM Harvey Weinstein Co-Chairman , THE WEINSTEIN COMPANY PRESENTED BY KETCHUM FILMS & THE WEINSTEIN COMPANY 4:15-5:25 PM 4:30-5:10 PM 4:30-5:10 PM 3:45-4:25 PM BING STAGE Keys To Success: One CMO's Perspective In a noisy, social media-driven world, where marketing is easily ignored and rarely trusted, brands struggle to control their narratives, loyalty is almost nonexistent and a company's actions matter far more than its words. In this session, Charles Schwab's CMO, Jonathan Craig, will share a few universal keys to driving growth and highlight some best-in-class examples of how to drive the industry forward. Jonathan Craig CMO , CHARLES SCHWAB 4:00-4:40 PM WORKSHOP STAGE Shop The Feed – How Facebook Is Shaping Social Shopping As this year's Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels. Kristo Ovaska Founder & CEO , SMARTLY.IO PRESENTED BY SMARTLY.IO 4:00-5:30 PM NEWGEN STAGE UCB Art Of The Pitch Despite the many changes ad agencies are facing, the art of the pitch has remained ever- relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting- edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained. PRESENTED BY MEDIA IQ BY INVITATION ONLY 4:15-4:55 PM NASDAQ MARKETSITE Oath Seminar Check for latest updates. PRESENTED BY OATH 3:45-4:25 PM 4:00-4:40 PM 4:00-5:30 PM 4:15-4:55 PM W E D N E S D A Y 1 2 9

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