Advertising Week


Advertising Week 10th Anniversary Official Guide

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6:30-11:00 PM CIPRIANI DOWNTOWN 4A's 100th Anniversary Gala In honor of its 100th Anniversary, the 4A's is celebrating the people, agencies, and ideas that drive the advertising business. In partnership with Advertising Week, the 4A's 100th Anniversary Gala will feature Trevor Noah, the host of Comedy Central's The Daily Show, and celebrate the industry at large, including 100 People Who Make Advertising Great. Proceeds from the event will benefi t the 4A's Foundation, which supports diversity and education initiatives that fuel our industry's talent pipeline. PRESENTED BY 4A'S REGISTER AT AAAA.ORG/100TH/ 9:30-11:00 PM UCB EAST UCB Comedy The Art of Improvisation live at the Upright Citizens Brigade. Let the laughs begin. PRESENTED BY MEDIA IQ BY INVITATION ONLY 9:00 AM -6:00 PM PRINCETON CLUB OMMA OMMA@Advertising Week breaks down this future of People-Based Marketing into its four major elements: data profi ling, programmatic platforms, AI and machine learning tech, cross-channel media. From fi nding people, to leveraging automation and AI to reaching consumers with more relevant brand stories, we gather experts from each stage of the emerging people-based marketing economy for a fi rst-of-its-kind encounter with marketing's future. MEDIAPOST.COM/ADVERTISINGWEEK 6:30-11:00 PM 9:30-11:00 PM 9:00 AM -6:00 PM 5:30-6:30 PM PLAYSTATION EAST The Hughley Truth: Live The Black Agenda: Can we come to a consensus on action items that best benefi t African Americans as a whole going into the 2018 and 2020 elections, and beyond? DL and a panel discuss Economics, Health Care and Jobs. Of course race relations will have a place in the discussion. One question: has the current administration exposed or created the current atmosphere on race in America? All to seek a consensus on a path forward and propose an agenda for the African American community. DL Hughley Comedian, Political & Social Commentator Guy Lambert Newsman & Co-Host , THE HUGHLEY TRUTH Mary Elizabeth Elkordy Producer , THE HUGHLEY TRUTH Michael Garner Chief Diversity Offi cer , MTA Taneshia Nash Laird Social Entrepreneur & Community Development Expert Symone Sanders Former Press Secretary to Bernie Sanders & Democratic Strategist, Political Commentator , CNN 6:00-9:00 PM SAMSUNG 837 AW Connects With Samsung Ads Samsung Ads invites you to join us for a one-of- a-kind event at Samsung 837, where technology and culture collide. Located in the heart of the Meatpacking district in NYC, Samsung 837 is fi lled with ideas, experiences, and Samsung's cutting-edge devices. Meet the Samsung Ads team to see how we're moving in a powerful direction to shape the evolving landscape of Connected TV! With endless bites, specialty cocktails, and music straight from the DJ Booth, we encourage you to immerse yourself in the Samsung experience through virtual reality, interactive art installations, and a larger-than- life, three-story screen! OPEN TO ALL DELEGATES 5:30-6:30 PM 6:00-9:00 PM W E D N E S D A Y 1 3 3

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