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Advertising Week 10th Anniversary Official Guide

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Page 138 of 333

10:30-11:10 AM BING STAGE Daily Debate: Immersion & Escapism — Is This The Future Of Video? Virtual reality enables you to step into another world – a stimulated environment brought to life by a marketer's control and imagination. Once there, consumers can suspend belief, interact, move, and be totally surrounded by a brand. That's what makes it irresistible to advertisers. Yet, it's a solitary experience that's costly to create and consume with specifi c hardware requirements needed by the end user. So, when should you initiate a VR project? What goals does virtual reality help achieve? Could 360 degree video also meet your objectives? Will you gain something from using virtual reality that you couldn't through other mediums? How will mixed reality affect video in the coming years? We'll put those questions to our panelists. Sarah Bachman VP of Mobile Strategy & UNCVR , HORIZON MEDIA Chris Helm COO & Co-Founder , BLEND MEDIA Bryn Mooser Co-Founder & CEO , RYOT Miheer Walavalkar Co-Founder & Chief Business Offi cer , LIVELIKE PRESENTED BY BUSINESS INSIDER 11:10-11:35 AM SHUTTERSTOCK STAGE Connecting The Digital & Physical With Native Native is the fastest growing segment online. But if consumers are spending 70% of their time outside of their homes, how can brands harness the power of native for physical spaces like city streets or retail stores? In this fi reside chat, Microsoft and Intersection will discuss advances in consumer and urban technologies that are bridging the online and offl ine worlds and how brands can leverage data, location and context to engage their audiences in more meaningful ways through native experiences. Ari Buchalter CEO , INTERSECTION Grad Conn GM and CMO , MICROSOFT PRESENTED BY INTERSECTION 10:30-11:10 AM 11:10-11:35 AM 10:15-11:00 AM PLAYSTATION EAST Winning & Building Your Own Brand What does it take to be a champion on the fi eld and in the fi eld of business? Olympian and Tennis Icon Venus Williams is not only one of the most accomplished and inspiring women in the history of sports, but she is also a world-class entrepreneur, designer and visionary. Venus has parlayed her healthy competitive spirit into not one but two design businesses. EleVen, the athletic apparel line designed to empower women to look and feel "better than the best" better than a 10 and V*STARR Interiors, a full-service commercial and residential interior design fi rm with clients ranging from tennis clubs to luxury hotel and residential developers. Richard Kirshenbaum CEO , NSG/SWAT Venus Williams Tennis Champion, Founder & CEO , ELEVEN 10:30 AM -3:30 AM NEWGEN STAGE Message Tech Bootcamp Check for latest updates. B Bonin Bough Marketing Expert 10:30-11:10 AM 4A'S CENTENNIAL STAGE Agencies, Clients, And The Need For Trust How do you have a successful partnership without trust? The answer: you don't. When it comes to agencies & their clients, 98% say better work comes from better relationships. So why do so many say that trust is still lacking? The 4A's and the ANA will bring together the CMOs and agency partners behind some of the most successful & longstanding client/agency relationships. They'll discuss how trust is the bedrock of their partnerships and how they foster it through open communication, fair compensation, and mutual respect. PRESENTED BY 4A'S 10:15-11:00 AM 10:30 AM -3:30 AM 10:30-11:10 AM T H U R S D A Y Creative leaders share their favorite work, the work they envy, and the work they'll be doing in 2022. 10:30AM • 4A'S CENTENNIAL STAGE C R E AT I V E S H O R T S 1 3 7

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