Advertising Week


Advertising Week 10th Anniversary Official Guide

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11:15-11:55 AM BING STAGE Creating A New Reality For Marketers – Using VR To Expand A Brand's Narrative AICP presents a discussion with experts in producing and creating the most successful content in virtual reality. Examining a series of recent VR projects, producers will offer a fi eld guide to brands on how to most successfully craft an immersive piece that will resonate with — and engage — consumers. Ola Bjorling Creative Technical Dir. , HERE BE DRAGONS Christine Cattano Global Head VR, Exec Producer , FRAMESTORE Jen Dennis Head Of VR , RSA VR Angus Kneale CCO , THE MILL Patrick Milling-Smith Partner/President , HERE BE DRAGONS Mike Woods Director of Immersive Content, ECD , M SSNG P ECES PRESENTED BY ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS (AICP) 11:30-12:10 PM WORKSHOP STAGE Smart Audio Report 2.0 From NPR And Edison Research Smart speakers – Amazon Echo and Google Home, for example – are dramatically affecting the daily lives of Americans who own them. A new study from NPR and Edison Research offers the fi rst in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes – a fast-growing market. New research from the Smart Audio Report will expand on the appeal of these devices in the home, what they're replacing, and how they're affecting listening and purchasing behavior. Tom Webster Vice President of Strategy , EDISON RESEARCH PRESENTED BY NPR 11:15-11:55 AM ASSOCIATION OF INDEPENDENT COMMERCIAL PRODUCERS (AICP) 11:30-12:10 PM 11:15-11:55 AM TARGET MEDIA NETWORK STAGE How To Become A Video First Business To brands and media companies alike, video continues to present a huge opportunity. How will anticipated browser updates by Apple and Google affect publishers and advertisers? What choices are savvy publishers making to create optimal video inventory that meets the requirements of today's premium advertisers? How does a brand or media company account for the fact that most of their users are coming from mobile devices? Find out at this unique seminar with industry experts from both the supply and demand side. MODERATOR Brian Rifkin Co-Founder , JW PLAYER Bill Day COO , JW PLAYER Justin Festa Chief Digital Offi cer , LITTLETHINGS PRESENTED BY JW PLAYER 11:15-11:55 AM 4A'S CENTENNIAL STAGE Unveiling The Authentic 100: Which Brands Made The List? Which brands are "keeping it 100" with consumers? At Advertising Week, global communications agency Cohn & Wolfe will provide an exclusive sneak peek at the 2017 Global Authentic 100 — the defi nitive annual index of global brands ranked by consumer perception of authenticity across North America, Latin America, Europe, the Middle East and Asia. We'll also discuss fi ndings from our 2017 Authentic Brands Study on stage with top marketers. Did your brand earn a coveted spot on the list? Come fi nd out! MODERATOR Brooke Hovey Chief Client Offi cer , COHN & WOLFE Lynn Fisher EVP, Global Dir. Branding & Insights Group , COHN & WOLFE Kathleen Hall CVP, Brand, Advtsg. & Research , MICROSOFT PRESENTED BY COHN & WOLFE 11:15-12:00 PM PLAYSTATION EAST Nasdaq Innovation Check for latest updates. PRESENTED BY NASDAQ 11:15-11:55 AM 11:15-11:55 AM E V E N T S 1 4 0 CAMPUS WIFI POWERED BY

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