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Advertising Week 10th Anniversary Official Guide

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2:15-2:55 PM 4A'S CENTENNIAL STAGE What Can Marketers Learn From Fearless Girl? In honor of International Women's Day 2017, McCann partnered with State Street Global Advisors to introduce the Fearless Girl to the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. Join the team behind the campaign and State Street Global Advisors as they discuss how the idea began and what State Street Global Advisors is continuing to do to lead the conversation about the importance of women in leadership. Devika Bulchandani Managing Director MCCANN NY Eric Silver Chief Creative Offi cer MCCANN NA Stephen Tisdalle CMO STATE STREET GLOBAL ADVISORS PRESENTED BY MCCANN 2:15-2:55 PM BING STAGE Q Umbono Mixed Reality (encompassing both VR [Virtual Reality] and AR [Augmented Reality]) is set to become the next major platform for media exploitation with the potential to be as revolutionary as the television in the 1940s and the smartphone today. The AR market is expected to surpass the VR market by 2020, growing into a $90 billion industry. The challenge in realizing this potential will be for content developers to harness the next generation of hardware capabilities. Q Umbono is well positioned to take the lead in this space with its formation of one of the most creative, fi nancial savvy and technologically advanced partnerships assembled. The union of Jimmy, Dave and Bill is providing a truly innovative and unique approach to the development and application of mixed reality technology. David E. Martin Chairman, CEO , M·CAM Jimmy Smith Chairman, CEO, CCO , AMUSEMENT PARK UNIVERSE William Wismann D.Sc. TECH PRESENTED BY AMUSEMENT PARK UNIVERSE 2:15-2:55 PM 2:15-2:55 PM 2:00-2:40 PM SHUTTERSTOCK STAGE Measuring Emotions: Enhancing User Experience & Ad Effectiveness Emotion measurement and analytics: not just a marketing fantasy. Thanks to emerging technologies and neuroscience techniques, companies can now measure consumers' emotional and physical reactions to their content. Advances are being made in understanding how content resonates in real time and leading to greater ad effectiveness. Our panel of innovators will discuss groundbreaking developments in the application of emotion detection technology. Stefanie Kane Global Media Leader & US Technology, Media & Telcom Strategy Leader , PWC Gunnard Johnson Head Measurement Science & Insights , PINTEREST 2:15-3:00 PM PLAYSTATION EAST The Brands That Matter Now In a volatile cultural and political landscape, brands are under increasing pressure to provide leadership, meaning and values. Fast Company's editors tapped into their Most Creative People in Business community to identify who was doing it right, and why. Lessons for any business, marketer and manager who wants to stay ahead of the conversation, demonstrate relevance and engender passion, internally and externally. Bob Safi an Editor, MD , FAST COMPANY Melanie Whelan CEO , SOULCYCLE 2:15-2:55 PM TARGET MEDIA NETWORK STAGE Streaming Is The New Black D igital video has been all the rage, but as creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of viewers to watch without brand messages? What will it mean to the YouTube's, Vimeo's, and Facebook Live's of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike. MODERATOR Mike Shields Advertising Editor, BUSINESS INSIDER Serge Kassardjian Global Head Media Apps Bus. Dev., GOOGLE PLAY Alex Wallace Head of OTT, OATH 2:00-2:40 PM 2:15-3:00 PM 2:15-2:55 PM T H U R S D A Y 1 4 5

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