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Advertising Week 10th Anniversary Official Guide

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4:30-5:10 PM BING STAGE Moments That Matter Get an in depth look into Snapchat, and how top brands are connecting with the most infl uential audience on mobile to drive business results and cultural moments. Jeff Miller Global Head of Creative Strategy , SNAP INC. PRESENTED BY SNAP INC. 5:15-5:55 PM TARGET MEDIA NETWORK STAGE Programmatic Video How has the art of storytelling and story- making changed since the integration of digital, video and mobile entered our lives? Is it possible to have a balance between content driving audience and content driving revenue in the digital world? Innovators in the business will discuss how they are successfully integrating services and messaging into story-led multi-platform universes of original content, reaching target audiences in unique ways that grow brand awareness, loyalty and advocacy. Bill Day COO , JW PLAYER PRESENTED BY FREEWHEEL 5:15-6:30 PM BING STAGE NYVC Sports Venture Series How new platforms are growing the sports business and tech industry. 5:15-5:55 PM 4A'S CENTENNIAL STAGE The Wheel Of Truth With Digiday Get unfi ltered thoughts on media and marketing buzzwords from the people making change in the industry. Afterwards, join us for a cocktail hour to celebrate the end of an amazing Advertising Week New York. MODERATOR Shareen Pathak Co-Executive Editor , DIGIDAY Edlynne Laryea Global Dir. Dig. Partnerships , JOHNSON & JOHNSON Lindsay Nelson CMO , VOX MEDIA Debby Reiner CEO , GREY NEW YORK PRESENTED BY DIGIDAY 4:30-5:10 PM 5:15-5:55 PM 5:15-6:30 PM 5:15-5:55 PM 4:15-5:00 PM PLAYSTATION EAST Podcast Live Check for latest updates. 4:15-4:55 PM SHUTTERSTOCK STAGE Modern World Multiverse: The Physical & Digital Convergence VR and AR, the second screen phenomenon, social check-ins, and beacon technology are just the latest technologies that allow consumers to be present in multiple environments, simultaneously. As the experience economy continues to evolve, how do we align our marketing objectives and campaigns with this new customer journey - one that exists concurrently on multiple screens and in a variety of locations, and that can be shared in an instant? Patrick Sullivan Vice President, Creative , THE INTEGER GROUP PRESENTED BY THE INTEGER GROUP 4:30-5:10 PM 4A'S CENTENNIAL STAGE So Your Client Can't Pick A Sideā€¦ While the advertising industry focuses on the good, the bad and the ugly of brand socio- political messaging, many national marketers are endeavoring to bridge audiences with anything but. What can we learn from apolitical brands sustaining consumer advocacy on both sides of the aisle? Lt. Col. John Caldwell Nat'l Dir. Mktg. & Comm. , US MARINE CORPS Spence Kramer CEO , J. WALTER THOMPSON ATLANTA PRESENTED BY J WALTER THOMPSON 4:30-5:10 PM TARGET MEDIA NETOWRK STAGE Attention Is The New Currency For Advertisers With advertisers questioning the value of ads served for split seconds and the ad "impression" falling out of favor as a measure of effectiveness, advertisers seek media platforms that can deliver audiences that pay attention to their messages. MODERATOR Jane Clarke CEO and Managing Director , CIMM Chris Ryan SVP Sales Research & Strategy , SCRIPPS NETWORKS Dan Schiffman CRO and Co-Founder , TVISION INSIGHTS Nora Zimmett SVP, Programming , THE WEATHER CHANNEL PRESENTED BY THE WEATHER CHANNEL 4:15-5:00 PM 4:15-4:55 PM 4:30-5:10 PM E V E N T S 1 5 2

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