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Advertising Week 10th Anniversary Official Guide

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T H U R S D A Y 5:15-6:00 PM PLAYSTATION EAST Escape To Margaritaville Join legendary performer and entrepreneur Jimmy Buffett, alongside Chris Ashley, Director 'Escape to Margaritaville' and hear how the empire will come to life on the Broadway Stage. Chris Ashley Director , ESCAPE TO MARGARITAVILLE Jimmy Buffett Singer, Songwriter, Author, Entrepreneur , MARGARITAVILLE 5:15-5:55 PM SHUTTERSTOCK STAGE Days Of Future Past: How Can Brands Stay Abreast Of The Ever-Changing Music Landscape? What's old is new again in music as the streaming services continue to grow and battle it out, while CD/digital downloads decline, and yet vinyl continues to climb! In this new era, artists are relying more and more on brands to support their careers, so what opportunities does this afford brands who want to play in the music space? Explore how brands can partner with today's new music content providers, what artists look for from brands, how to get their attention, and how brands with no connection to music are using it as an uber-successful marketing vehicle? Charles Raggio Sr. Dir. Music Partnerships & Branded Content TUNEIN Marcus Peterzell EVP, Entertainment , KETCHUM Tommy Ringhofer VP/Group Mgr., Head Ketchum Sounds , KETCHUM PRESENTED BY KETCHUM & TUNEIN 8:30-11:00 PM TERMINAL 5 Nucleus Wrap Party Close out The Week with a special live performance from 2 Chainz. MUSIC POWERED BY VEVO BY INVITATION ONLY + PLATINUM & SUPER DELEGATE 5:15-6:00 PM 5:15-5:55 PM 8:30-11:00 PM 8:00-3:00 PM SVA, 209 E 23RD ST AD Futures Competition A talent pipeline and career development initiative for high school students to experience the process advertisers go through to develop and activate a campaign; providing students both practical and mentoring experience. PRESENTED BY THE ADVERTISING CLUB OF NY 9:30-11:30 AM UPPER STORY Beyond The Surface: How The Advertising & Entertainment Industries Can Create Authentic Images Of Afrcan- American Women J oin the AAF's Mosaic Center on Multiculturalism, Zeta Phi Beta Sorority, Inc. and ADCOLOR , as we examine the impact of the imagery of African- American women in media and advertising and how these images are shaping public perception of how society views this demographic. PRESENTED BY AAF 10:00-11:30 AM NEW YORK TIMES Navigating Disruption Is Women's Work Women have long been celebrated for their calm in the face of adversity and their ability to stay strong when the world is falling apart around them. These traits are in demand across the marketing and media industry, where disruption is a persistent drumbeat. In this workshop, brought to you by She Runs It and Talent@ MediaLink, brave leaders will reveal their strategies for navigating change and share how women (and men) can wield their strengths and super powers to deliver results in uncertain times. The 90-minute session will feature dialogue with successful C-suiters, advice from accomplished change agents and an interactive workshop on Board readiness for women who intend to change the world from the Boardroom. PRESENTED BY SHE RUNS IT 8:00-3:00 PM 9:30-11:30 AM 10:00-11:30 AM 1 5 3 CAMPUS WIFI POWERED BY

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