Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 179 of 333

A Love Has No Labels Case Study 178 CATALYST Three Tips to Sustain a Viral Movement I remember the day we launched Love Has No Labels like it was yesterday, despite the fact that it's been two and a half years. I was new to the Ad Council, just a few months into the job, when we first got a look at the creative—diverse pairs of couples, friends and families whose skeletons dance behind a screen until their unexpected reveal—but some moments just stick with you. by Lisa Sherman Ad Council President & CEO

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