Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 189 of 333

188 CATALYST Going Native Native advertising—articles, videos, and other types of content that appear to be editorial content but are paid for by advertis- ers—starts as a way to counter "banner blindness" and presents new opportunities to connect with consumers on sites like BuzzFeed and Mashable. Eventually, more established media outlets such as The Wall Street Journal and The New York Times would launch in-house content studios to help their advertis- ers connect with audiences via sponsored content and native advertising. Today, major media everywhere have gotten into the branded content business. Amazon and Advertising: A Love Story? Amazon acquires Whole Foods, creating incredible opportunities for distribution and making Amazon an even more potent force for advertisers to reckon with. A wave of technological innovations—from chatbots and Alexa to self-driving cars—promise to refashion the daily lives of consumers, and the ad business, in the near future. The Fight Against Fake News Propaganda reared its ugly head in 2016 during the U.S. presi- dential campaign, in the form of "fake news." The Anti-Fraud Working Group in the U.K. develops anti-fraud principles as well as certifi cation and accreditation for vendors and their prod- ucts. This was designed to reduce the risk of ads appearing on fraudulent sites and encourage the practice of safe sourcing and publisher verifi cation across the industry. 2012 2016 2017 4A's 100th Anniversary Gala WEDNESDAY SEPT 27 CIPRIANI WALL STREET For tickets and more information, visit A A A A.O R G/100T H. 2012 2017

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