Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 196 of 333

Learn how Sojern is tackling the tough challenges of measuring marketing spend with CEO, Mark Rabe. Wednesday, September 27 at 12:00pm on Target Media Network Stage. Heavy Travelers are Super Consumers 50% have household income of $75k+ 2:3 are willing to pay more for high quality items 50% prefer upscale brands to value brands 1:3 purchased consumer electronics within the past month TRAVEL'S DIRECT DEMAND ENGINE Specializing in traveler path-to-purchase data for over a decade, Sojern is travel's direct demand engine for thousands of brands—from global enterprises to boutique operators—across the hotel, airline, cruise, transportation, tourism industries and more.

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