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Advertising Week 10th Anniversary Official Guide

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HELLO my name is HELLO my name is ? ? ? AW2017 243 4 Take classes to stay up on industry trends "These days, there are so many different metrics to track. Data on top of data becomes challenging to de- cipher, especially knowing what metrics truly mean and determining appropriate costs," notes Kieran Luke, General Manager of Credentials at General Assembly, which helps professionals of all levels get online and in-person training. Luke says that constant upskilling is essential for all professionals, through- out the career journey, so don't be afraid to ask your boss for tuition reimbursement. "The business case [to make] to your manager is, 'We don't have train- ing internally and it's really important that I [develop] these skills—it's going to help me in my job." 5 Create your own community After evaluating 12,000 professionals through his role at GA, Luke says he notices that millenni- als embrace the opportunity to connect off-line. "It's a hunger for community—coming to classes, meeting people from different companies with similar challenges," Luke explains. He suggests attending or creating a Meetup as another great way to network. 6 Resolve conflicts in person If there's an ongoing issue you're experiencing with a colleague, walk over to their desk two feet away and resolve it. It's okay to draft an email to vent your frustration, but don't hit send and risk escalating the situation. Instead, go outside to get fresh air and organize your thoughts into a proposed solution. Once you're calm, ask your colleague to talk out the situation. 7 Don't be afraid to push back—calmly If your boss requests something that you feel is unnecessary and will take too much time away from other priorities, raise your hand to make them aware of it. It may feel uncomfortable to speak up, but you need to let them know so they can reprioritize your other work. Be cognizant of your tone when you have this conversation. Don't appear hostile or stressed out; you just want to share information so your boss can make the best decision possible.

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