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Advertising Week 10th Anniversary Official Guide

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Page 247 of 333

246 TRENDING You may have seen the Verizon commercial that was just released this past spring. Ammara Essa strides through a Verizon office, ex- plaining to a curious visitor why the Samsung Galaxy S8 smartphone works best on the company's wireless network. Silicon Valley actor Thomas Middleditch appears in the role of the visitor, but Ammara Essa is a real-life Verizon employee. And she is clearly the star. A system performance engineer in the company's Irvine, CA, office, she holds a master's degree in electrical engineering from UCLA and has been an employee of Verizon for seven years. This new ad campaign is designed to show actual Verizon employees at work. However, the title "Verizon system performance engineer" might conjure an image of a white male in glasses—probably not a woman. "It was very purposeful for us to give a woman of color a key Speaking the Language of Diversity Authentic inclusion in advertising involves more than just setting hiring goals or writing mission statements. Learn how to pro - mote diversity in every part of your organization. By Shannon Shelton Miller 才 泱 戴 �=�˛ 琰 侥 צ

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