Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 248 of 333

Because, when knowing your customer is critical, silos breed tame solutions. Simon Shulman Director, Marketing Analytics & Technology DMA's Identity Council connects the entire industry to solve the identity crisis. Because, without real alignment around a single view of your customers – it's next to impossible to create truly integrated cross-channel customer experiences. Learn more about customer identity and attribution at these DMA sponsored events at Advertising Week. Raise Your Identity IQ 11:30, Monday Taking the Mystery out of Cross-Device Match Rates, Precision and Scale Raise Your Attribution IQ 11:30, Tuesday Demystifying the Multiple Attributes of Attribution DMA'S STRUCTURED INNOVATION IDENTITY COUNCIL

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