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Advertising Week 10th Anniversary Official Guide

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Page 255 of 333

254 TRENDING Can Advertisers Really Fix The Fake News Problem? By Juliet Stott Last year during the 2016 Presidential election campaign, The New York Times reported that a 23-year-old recent col- lege graduate from Maryland made $5,000 from a fabricated story about the discovery of "tens of thousands of fraudu- lent Clinton votes found in [an] Ohio warehouse," which he published on his fake news site ChristianTimesNewspaper. com. The tall tale, which he posted on a URL he had pur- chased for just $5, went viral within a few days and was shared with 6 million people, via Twitter and Facebook. Ads from big brands such as Choice Hotels, SoundCloud, and BOSE have reportedly been found on sites with false or

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