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Advertising Week 10th Anniversary Official Guide

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Page 265 of 333

264 TRENDING For decades, AI researchers laughed every time a new sci-fi blockbuster came out featuring intelligent machines rising up to enslave humanity. It was hard enough teaching an artifi cial intelligence to distinguish between a dog and a cat, let alone getting it to build a Cylon or a Terminator. But in the past fi ve years, something big happened: A branch of AI research called cognitive machine learning started to get really good. Computers began learning fl exibly, absorbing information more like people do. They thought intuitively. They were mentally nimble. They started to see patterns and make insights that went beyond what people could do. They became truly intelligent. And they even started to get creative. AI Is No Longer Sci-Fi Now What? By Patchen Barss

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