Advertising Week


Advertising Week 10th Anniversary Official Guide

Issue link:

Contents of this Issue


Page 266 of 333

Operating with social purpose: The new table stakes for brand success Our current climate is rife with mistrust and conflict. Everyone, from publishers to beverage brands are having their motives and their credibility questioned and many brands have shied away from social purpose issues on a public stage. In the latest research from The Economist Group, in association with Salesforce and Genuinely, we explore the idea of operating with social purpose and whether brands truly have a choice in the matter. Tuesday, September 26, 3:00pm, Bing Stage

Articles in this issue

view archives of Advertising Week - AWNewYork_OfficialGuide-2017