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Advertising Week 10th Anniversary Official Guide

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Source: Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, Mar. 2016. There's a price to pay if you don't consider speed. Fifty-three percent of people will abandon a mobile site if it takes more than three seconds to load. 1 Now here's the reality: We tested 900,000 mobile sites globally and found that the average time it takes to fully load a mobile page is 22 seconds. 2 Speed is a developer's problem, a designer's problem, and therefore, a marketer's problem. When marketers prioritize speed it has a ripple effect. Designers must then focus on selecting visual elements, fonts, and a design structure that allow for fast, frictionless mobile experiences. And developers can further optimize, ensuring the best mobile experience possible. "Know me better" Personalized and relevant experiences are key to connecting with consumers, and they have a positive impact on the bottom line. Eighty- nine percent of U.S. marketers reported that personalization on their websites or apps resulted in an increase in revenue.3

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