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Advertising Week 10th Anniversary Official Guide

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And those who invest in creating memorable experiences will win users' hearts, minds, and ultimately, dollars. Jason Spero VP of Global Performance Solutions at Google Sources 1 Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, Mar. 2016. 2 Google Research,, Global, sample of more than 900,000 mWeb sites across small, medium, and Fortune 1000 businesses. Testing was performed using Chrome and emulating a Nexus 5 device on a globally representative 3G connection. 1.6Mbps download speed, 300ms Round-Trip Time (RTT). Tested on EC2 on m3.medium instances, similar in performance to high-end smartphones, Jan. 2017. 3 eMarketer/Evergage, "2016 Trends in Personalization," conducted by Researchscape. Data was provided to eMarketer by Evergage; June 14, 2016. 4,5 Google/Greenberg, U.S., "Rising Expectations in Consumer Experiences," n=1,501 consumers aged 18–54, Mar. 2017.

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