Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 321 of 333

316 PERSPECTIVE How The WFA Upholds Its Global Perspective When tasked with representing and connecting marketers all around the world, it might feel daunting to gauge what trends, behaviors and issues are af- fecting and shaping the market on a global scale. For Stephan Loerke, CEO of the World Federation of Advertisers, that's just another day on the job. Advertising Week spoke with Loerke to uncover what we can expect to see in the future and what the WFA is charged with doing to ensure advertisers, regardless of country, region or continent, are operating on an even playing field. A C O N V E R S AT I O N W I T H Stephan Loerke 320

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