Advertising Week


Advertising Week 10th Anniversary Official Guide

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8:00-10:00 AM BLOOMBERG , 731 LEXINGTON AVENUE Bloomberg Media Leadership Breakfast Bloomberg Media returns and kicks off Advertising Week NYC with a Smarter, Faster session focused on the intersection of media and the global economy. Bloomberg's Chief US Economist, Carl Riccadonna, will share a Global Economic Briefi ng that will set the stage for a dynamic Panel Discussion among industry experts led by Bloomberg Media's Global Chief Revenue Offi cer, Keith Grossman, about the rapidly evolving media landscape. MODERATOR Keith Grossman Global CRO , BLOOMBERG MEDIA GROUP Linda Boff CMO , GE Lauren Flaherty EVP & CMO , CA TECHNOLOGIES Carl Riccadonna Chief US Economist , BLOOMBERG INTELLIGENCE Musa Tariq Chief Brand Offi cer , FORD Stephen Tisdalle CMO , SSGA PRESENTED BY BLOOMBERG MEDIA BY INVITATION ONLY 8:15-9:45 AM TECH XPERIENCE, 4 TIMES SQUARE VC Power Breakfast Series Leading Venture Capitalists discuss upcoming tech and consumer trends specifi c to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers fl ock to next? BY INVITATION ONLY + PLATINUM & SUPER DELEGATES 9:15-10:00 AM PLAYSTATION EAST Town Hall Series: The Workplace Of The Future Corporate workplaces all over the world are in the midst of profound change, as technology, automation, diversifi cation, and shifting cultural norms around well-being and productivity present challenges for established companies and startups alike. Join a conversation about purpose, profi t, sustainability, and how to create a thriving and resilient management culture for the future. MODERATOR Julia Boorstin Ent. & Media Correspondent , CNBC Frances Frei SVP, Leadership & Strategy , UBER Arianna Huffi ngton CEO , THRIVE GLOBAL Bill Koenigsberg Pres., CEO, & Founder , HORIZON MEDIA 8:00-10:00 AM 8:15-9:45 AM 9:15-10:00 AM 6 4 T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S S P E C I A L E V E N T S E V E N T S The 14th edition of Advertising Week kicks off with Bloomberg Media's Leadership Breakfast on the global media economy. We return to our Times Square hub for compelling conversations and fi ery debates. Get the fi rst look at the Tech Xperience at the VC Power Breakfast Series; learn how to shift cultural norms in the workplace with Arianna Huffi ngton, Uber's Frances Frei and Horizon Media's Bill Koenigsberg; understand China's consumer base with insights from Steven Chang, Tencent's Corporate VP and join over 300 of the world's top CEOs as Advertising Week partners with CEO Action for Diversity. Other highlights include the SMB Bootcamp, the #AWNewYork StartUp Pitch Content, and an inside look at the future of the cannabis industry. Additional thought leadership tracks include AI & Cognitive Computing presented by IBM, Millennial Minded presented by Viacom, Agency presented by the 4A's with a focus on new agency models, and Leadership & Culture. The Opening Gala journeys to the Showplace of the Nation, the legendary Radio City Music Hall in partnership with 605, followed by the Opening Gig, a celebration of Hip-Hop music powered by Universal Music Group & Brands and Mass Appeal. Monday S E P T 2 5 E V E N T S 6 0 9:00-10:00 AM PLAYSTATION EAST T R A C K S A G E N C Y 4A's Centennial Stage A I & C O G N I T I V E C O M P U T I N G Target Media Network Stage L E A D E R S H I P & C U L T U R E Bing Stage M I L L E N N I A L M I N D E D Shutterstock Stage P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y

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