Advertising Week


Advertising Week 10th Anniversary Official Guide

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10:00-10:25 AM TARGET MEDIA NETWORK STAGE Welcome To The Cognitive Era More than ever, businesses are dealing with fragmented solutions, the need for speed, and huge costs in transformation. Now is the time for new technologies to disrupt the status quo. Now is the time for a new type of platform. This session will explore the power and promise of the new cognitive era in which we live and how it will enable marketers to make better decisions, faster, with more confi dence and less risk. Jordan Bitterman CMO , IBM WATSON CONTENT & IOT PLATFORM PRESENTED BY IBM 10:15-11:00 AM PLAYSTATION EAST Know Their Intention, Get Their Attention: Video Advertising In The Age Of Assistance We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions, Tara Walpert Levy, as she shares new research and insights on what drives consumer attention and how new video ad innovations can help. Tara Walpert Levy VP, Agency & Media Solutions , GOOGLE PRESENTED BY GOOGLE 10:15-11:25 AM NEWGEN STAGE Spartan Fit: Taking Your Performance In Athletics & Life To The Next Level Joe De Sena, Legendary Spartan Race Founder and CEO, hosts the Ultimate Fitness Break. Start the day with an invigorating workout lead by De Sena (special workout clothes not required!) and get his expert tips on and how to live a healthier lifestyle. Joe De Sena Founder and CEO , SPARTAN 10:00-10:25 AM 10:15-11:00 AM 10:15-11:25 AM 10:00-1:30 PM NASDAQ MARKETSITE SMB Bootcamp An all new summit at Advertising Week New York programmed for small to mid-size business owners from across the US. The summit will focus on marketing, technology and new innovation for the SMB sector. 10:00 AM SMB MARKETING 101 Learn from entrepreneurs and marketing experts on how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors? 10:45 AM CREATIVITY IN YOUR POCKET: DIY MOBILE CONTENT CREATION Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use, but developing ad creative and content that delivers results can be intimidating. This segment will share practical tips and tricks for creating 'thumb stopping' mobile ads, without breaking the bank. Keara Tanella Global SMB Lead , FACEBOOK CREATIVE SHOP PRESENTED BY FACEBOOK 11:15 AM DIGITAL ADVERTISING FOR SMB With limited budgets, how can small to mid- size businesses leverage digital advertising tactics that don't break the bank? Learn from the pros on how to get started, what tools to use and how to track success. 12:00 PM SEARCH & SOCIAL: TIPS FROM THE MASTERS PRESENTED BY NASDAQ 12:45 PM GAME CHANGING OPERATIONS & TALENT STRATEGIES What's the best way to retain top talent? The answer is inspired leadership and operational excellence. Employees don't want to struggle to complete day-to-day tasks; they want their ideas to fl ow into systems and processes intuitively. Our space is creative by nature, freelancers and internal staff need to collaborate fl uidly. In our session, we'll discuss talent retention and how system design can infl uence outcomes for small and medium businesses. Your systems and processes may be playing a larger role than you think. Chris Hering Director Product Marketing , ORACLE+NETSUITE PRESENTED BY ORACLE+NETSUITE M O N D A Y 6 1

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