Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 68 of 333

Most marketers see the same person Annie isn't a demographic. Or a persona. Or a segment. She's an individual with unique desires, wants, and needs that evolve with every moment. Rocket Fuel's Moment Scoring™ understands this, and serves Annie a message that speaks to her based on thousands of anonymous attributes. Whether Annie's caught in the snow or dancing at the show, you can stop wasting ad spend marketing to a segment and market to Annie in each moment. Learn more about our multi-channel programmatic marketing platform with both managed service and SaaS DMP/DSP offerings. Visit today. Moment Scoring™ sees Annie differently every time — Smartphone — Sunday — In market for auto loan — Search "mai tai" — Public transit schedule — Instagram — Buffalo, NY — Cold rememdies — Job listings — 21° F — Weather app — 7:73am — Traffic updates — Auto ad viewed today — Friday — Recipes — Travel — Streaming music — YouTube — 2 items in cart Tablet — 7:43pm — Friday — Streaming music — Facebook — Partly Cloudy — 35° F — Gym membership — Pre-roll video viewed — Movie times — Travel ad viewed 2x — Pine Hill, NY — Product reviews — Food delivery — Search "Bahamas" — Travel — Books — At home — YouTube — Hockey — NHL Store — Maps —

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