Advertising Week


Advertising Week 10th Anniversary Official Guide

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12:15-1:00 PM PLAYSTATION EAST The Future Of Marketing: Driving Growth In A Digital World In a connected digital world, the power of marketers to identify and drive growth opportunities for companies large and small has never been greater. Join Keith Weed, recently announced by Forbes as the world's most infl uential CMO, for a dive in to how he is guiding Unilever's brands to success in the digital world. Delivering growth that is competitive, consistent, profi table, and responsible. By joining the digital dots and reimagining creativity across its 400+ brands, the world's second largest advertiser is pioneering the future of marketing, building a growth model for success, in a world of changing consumer expectations and dynamic market trends. Keith Weed Chief Marketing & Communications Offi cer , UNILEVER 12:15-12:55 PM WORKSHOP STAGE Digital & Experiential: A Love Story Internet connected escape rooms, scannable temporary tattoos, and augmented reality INSIDE of virtual reality (yes, that's a thing). We're steamrolling toward 2018 and the agency (as we know it) is undergoing continuous transformation, and must stay in sync with emerging technology now more than ever. In this workshop, DJ Saul, CMO & Managing Director of ISL, will illustrate how digital and experiential marketing are converging like never before, and highlight what it means for your agency and your clients. MODERATOR DJ Saul CMO & Managing Dir. , ISTRATEGYLABS (ISL) PRESENTED BY J WALTER THOMPSON 12:15-1:00 PM 12:15-12:55 PM 12:00-12:40 PM SHUTTERSTOCK STAGE Creating Content For Millennials With over $1 Trillion in purchasing power, hear from some of the millennial generations favorite creators of content and get insider tips for your brand strategy. MODERATOR Shira Ovide Technology Columnist , BLOOMBERG Rafi Mamalian Global Dir. Content & Infl uencer Mktg. , UNDERTONE Susan Panico SVP Strategic Solutions , PANDORA 12:00-12:40 PM 4A'S CENTENNIAL STAGE Is The Agency Of The Future Still An Agency? Many hypotheses are out there: agencies will cease to exist, evolve, or take an entirely new form. But still the question remains unanswered. What does the future of the agency look like? Leading executives from holding companies and agency startups, as well as the newcomers in the agency marketing services will join in a discussion to address just that. MODERATOR Jack Bamberger SVP, Global Partnerships , OATH Stephanie Anderson CMO & Strategy Offi cer , AI MEDIA GROUP Andrew Bailey CEO , THE & PARTNERSHIP Tim Castree Global CEO , NEWCO 12:00-12:40 PM BING STAGE What The Glass Ceiling Gave Us Women in advertising have faced an uphill battle for decades, and while things have gotten better, we've still got a long way to go. While it's important to focus on the struggle, it's equally important to recognize the impact of adversity and the women who have succeeded against the odds: the women in advertising who have been our bosses, our friends, and mentors. Join us for a discussion about the lessons we've learned from the women who made our careers possible and what's to come for the next generation. MODERATOR Amy Vale VP, Marketing NA and APAC , QUANTCAST Anna Bager SVP & General Manager, Mobile and Video , IAB Farzana Nasser President , WOMEN IN WIRELESS PRESENTED BY QUANTCAST 12:00-2:00 PM EDISON BALLROOM 14th Annual Stars Of Madison Avenue Awards Luncheon Join us for the opening luncheon to Advertising Week as the industry honors a select group of brands chosen by The AD Club's International ANDY Awards Jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through brave and creative work. This year's honorees include P&G, Burger King, Kenzo, Klarna, SKII and Saltwater Brewery. PRESENTED BY THE ADVERTISING CLUB OF NY REGISTER AT THEADVERTISINGCLUB.ORG 12:00-12:40 PM 12:00-12:40 PM 12:00-12:40 PM 12:00-2:00 PM M O N D A Y 6 9 CAMPUS WIFI POWERED BY

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