Advertising Week


Advertising Week 10th Anniversary Official Guide

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12:45-1:25 PM SHUTTERSTOCK STAGE Not Your Parents' Branded Content From your news feed to the TV screen, today's best branded content is taking on many creative forms and engaging fans just like their favorite shows and content. But in today's crowded media landscape, can brands plan for a marketing message to resonate at scale with a desired audience, particularly of the hard- to-reach millennial kind? Hear from experts at brands with passionate, young fan bases about how they're moving the needle on branded content and distribution to help advertisers achieve true fan engagement. Otto Bell VP & Group Creative Director , COURAGEOUS Keith Hernandez SVP Brand Strategy & Sales , BLEACHER REPORT PRESENTED BY TURNER 1:00-1:40 PM WORKSHOP STAGE Top 10 Practical Tips For Creating & Marketing Engaging Content As a marketing strategist, you understand the power of content marketing. But as this becomes an increasingly dominant form of communication, how do you cut through the noise? Join Lexi Jarman, Director of FT2, the Financial Times Content Studio, as she talks your through our top 10 tips for creating content that gets engagement, along with marketing tactics that ensure reach and amplifi cation. Lexi Jarman Director, FT² , FINANCIAL TIMES PRESENTED BY FINANCIAL TIMES 1:15-2:00 PM PLAYSTATION EAST The Same? But Different! How Content & Technology Are Transforming Business In China In China, the second largest economy in the world, mainstream consumers are spending more on high quality goods and experiences. They are less price sensitive and place more value on the emotional satisfaction they get from a product or service they pay for. It is estimated that by 2020, at least half of Chinese middle class will become new mainstream consumers, so brands must learn how to communicate with them. Born with social as its DNA, Tencent is using technology and content to connect everything. Given that monthly active users on Tencent account for nearly 1/8 of the world's total population, Steven Chang will share observations and insight behind Tencent's huge user base as well as its product and IP ecosystem. Steven Chang Corporate Vice President , TENCENT PRESENTED BY TENCENT 12:45-1:25 PM 1:00-1:40 PM 1:15-2:00 PM 12:45-1:25 PM TARGET MEDIA NETWORK STAGE New Marketing Reality: Convergence Of Artifi cial Intelligence, Adtech & Martech Connect in context with every customer at the exact right moment in time. Design campaigns that get better, smarter, and more effective with every interaction. And save 40% on programmatic advertising costs. Interested? That is what IBM and MediaMath accomplished by bringing together the best in Adtech, Martech and Artifi cial Intelligence capabilities into a seamless, powerful solution. Join us to learn how you can capitalize and drive your own incredible results now. This is marketing to the power of IBM. Richard Hearn GM Global Head of Revenue Watson Customer Engagement , IBM Joanna O'Connell CMO , MEDIAMATH PRESENTED BY IBM 12:45-1:25 PM 4A'S CENTENNIAL STAGE Advertising Needs A Rebrand There's a harsh perception that agencies are big, slow, expensive, and only know TV. How do we re-confi gure and position creative shops to be compatible with emerging companies that inherently don't believe in or understand the business changing power of advertising? Winston Binch Chief Digital Offi cer , DEUTSCH NORTH AMERICA Chloe Gottlieb EVP, Executive Creative Director, US , R/GA PRESENTED BY DEUTSCH 12:45-1:25 PM BING STAGE Female Pressures & Opportunities: A 360 View Like it or not, women make up half the world's population. They are leaders, consumers, artists, friends, partners, politicians, and colleagues. There are undeniable gender battles to be fought, but the landscape is evolving and by 2020, 80% of all discretionary spend will lie in the hands of females. Hear from women who've succeeded in brushing gender inequality aside in their working lives, whose businesses have powerful data driven insight into the future of female opportunity at home, at work, and as consumers. Rebecca Mahoney Chief Marketing Offi cer , MEDIA IQ Meabh Quoirin CEO & Co-Owner , FORESIGHT FACTORY Sarah Wood Co-Founder & Co-CEO , UNRULY PRESENTED BY FORESIGHT FACTORY 12:45-1:25 PM 12:45-1:25 PM 12:45-1:25 PM E V E N T S 7 0

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