Advertising Week


Advertising Week 10th Anniversary Official Guide

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Page 80 of 333

4:30-5:10 PM 4A'S CENTENNIAL STAGE Becoming The CMO's Secret Weapon The role of the modern CMO is dynamic and complex. However, despite the lack of consistent responsibilities and expectations, one truth reigns: to deliver business value and secure their seats in the C-suite, CMOs must fi nd a trusted partner that can creatively support any and all of their unique objectives. A mix of agency and brand leaders will discuss how ad agencies can address the critical need to diversify their offerings and carefully build agencies designed to support the dynamic role of the modern CMO. MODERATOR Frances Webster Chief Operating Offi cer , WALRUS Michael Fanuele Former Chief Creative Offi cer , GENERAL MILLS Jennifer Halloran Head Brand, Advtsg. & Community Responsibility , MASSMUTUAL FINANCIAL Luis Montero President , THE COMMUNITY Lindsey Slaby Founder , SUNDAY DINNER PRESENTED BY WALRUS 4:45-5:25 PM WORKSHOP STAGE GasBuddy Workshop Check for latest updates. PRESENTED BY GASBUDDY 5:00-5:30 PM SHUTTERSTOCK STAGE The Future Of Retail Is Social Digital fi rst brands are at the forefront of the new retail landscape. This panel will take a deep dive into the relationship between brand, infl uencer and retailer and how the new guard is changing the conversation. In 2017 DBP (Digital Brand Products) will launch 15 brands spanning apparel, food and lifestyle. Daniel Landver, CEO of DBP, will speak to the successes and challenges of building infl uencers brands in a traditional world. On the heels of two sold out collections with fi tness brand Bandier, power infl uencer Arielle Charnas of Something Navy is set to launch her fi rst fully branded product line at retail this September. Brand will discuss their strategy for working with infl uencers at scale and how they've developed a 360 degree program around some of the most infl uential digital stars in the space. Arielle Charnas Designer & Lifestyle Infl uencer , @SOMETHINGNAVY Daniel Landver CEO , DIGITAL BRAND PRODUCTS Nicolette Mason Designer, Writer, & Infl uencer , @PREMME.US PRESENTED BY DIGITAL BRAND ARCHITECTS 4:30-5:10 PM 4:45-5:25 PM 5:00-5:30 PM 4:20-4:55 PM SHUTTERSTOCK STAGE Baring It All: The Art Of Social Infl uence There is no turning back! Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media. But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic? This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-infl uencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers. Donnetta Campbell Founder & Principal THESOCIALARCHITECTS Abigail Posner Head Strategic Planning, Agency Dev , GOOGLE 4:30-5:10 PM TARGET MEDIA NETWORK STAGE Second Self: How E-me Is Infl uencing Preference We're no longer asking if people will use AI, but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. Drawing on industry learnings as well as an anticipated Integer Group study of over 3,500 respondents, this panel will illuminate what brands, retailers and marketers need to know regarding AI's infl uence on the commerce landscape and to what degree people will allow AI to become part of everyday shopping decisions in the future. Craig Elston EVP, Global Head Insight & Strat. , THE INTEGER GROUP PRESENTED BY THE INTEGER GROUP 4:30-5:10 PM BING STAGE Fast Company Founders While female-founded companies continue to thrive, the number of female founders is slow to rise. Hear from women creators on what it takes, what factors go into making female- founded organizations more successful - and how to channel that leadership and working style no matter where you go in your career. MODERATOR Kate Davis Senior Editor , FAST COMPANY Allison Arden Author, Founder , SOUL & CO Susan Lyne President & Founding Partner , BBG VENTURES Katherine Power Co-Founder & CEO , CLIQUE MEDIA GROUP Shenan Reed President , L'EQUIPE L'ORÉAL 4:20-4:55 PM 4:30-5:10 PM 4:30-5:10 PM M O N D A Y 7 9

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