Advertising Week


Advertising Week 10th Anniversary Official Guide

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8:30-11:10 AM BING STAGE Impact Promise Pitch Breakfast D&AD Impact Promise fi nalists pitch before a jury of VC, brand, and agency leaders for project support. Jason Harris President/CEO , MEKANISM Aline Santos Farhat SVP, Global Marketing , UNILEVER Bill Tai Venture Capitalist PRESENTED BY D&AD IMPACT BY INVITATION ONLY + IMPACT, PLATINUM & SUPER DELEGATES 8:30-10:25 AM TARGET MEDIA NETWORK STAGE R/GA Marketing Tech Venture Studio Demo Breakfast The R/GA Marketing Tech Venture Studio in partnership with IPG and Snap, Inc is a startup development program focused on companies that are leveraging technology to improve the creation and delivery of mobile advertising. The 2017 cohort features eight startups who are creating products and services across content marketplaces, data and analytics, conversational platforms, and more. PRESENTED BY R/GA 9:15-10:00 AM PLAYSTATION EAST Town Hall Series: Creativity— Your Biggest Business Advantage Join Facebook's Global Creative Director, Andrew Keller, for a discussion on collaboration within the creative community. Andrew will be joined by industry luminaries to discuss how different consumer behaviors demand a completely different way of working together, as the industry continues to challenge the traditional collaborative structures. Andrew Keller Global Creative Dir. , FACEBOOK CREATIVE SHOP PRESENTED BY FACEBOOK 8:30-11:10 AM 8:30-10:25 AM 9:15-10:00 AM 6 4 Tuesday S E P T 2 6 E V E N T S 8 4 T O W N H A L L S E R I E S S E M I N A R S W O R K S H O P S S P E C I A L E V E N T S E V E N T S 9:15-10:00 AM PLAYSTATION EAST T R A C K S A G E N C Y 4A's Centennial Stage C R E A T I V E S T O R Y T E L L E R S Shutterstock Stage I M P A C T Bing Stage M A R T E C H Target Media Network Stage R E T A I L I N N O V A T I O N Nasdaq MarketSite P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y P R E S E N T E D B Y Social Impact underscores the day with the inaugural Impact Promise Pitch breakfast, where startups and small scale projects will pitch for support to grow their impact. The Impact Track follows with conversations around brand purpose, and the evening concludes with the D&AD Impact Awards Ceremony hosted by comedian and Daily Show Correspondent, Hasan Minhaj. Other featured tracks include the Creative Storytellers Track, beginning with brand storytellers Bozoma Saint John of Uber, Jennifer Breithaupt of Citi and Marc Mathieu of Samsung, the MarTech Track presented by Target Media Network, and the Agency Track presented by the 4A's with a focus on diversity and talent. Additional highlights include the return of AT&T's CEO Connectors, a fi reside chat with Oath's Tim Armstrong; and a conversation between Google's Allan Thygesen & Unilever's Keith Weed on the age of assistance. All new for 2017, NPR delivers the Power of Audio and PulsePoint presents the Healthcare Marketing Summit. Close the day with tacos and tequila at the AW Connects with Cozi TV.

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