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Advertising Week 10th Anniversary Official Guide

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Page 87 of 333

CREATING A NEW REALITY FOR MARKETERS AICP presents a panel examining a series of recent VR projects, with producers offering a field guide to brands on how to most successfully craft an immersive piece that will engage consumers. USING VR TO EXPAND A BRAND'S NARRATIVE Ola Bj├Ârling Here Be Dragons Christine CattanO Framestore jen Dennis RSA VR angus Kneale The Mill New York PatriCK Milling-sMith Here Be Dragons MiKe WOODs m ss ng p eces September 28 th I 11:15am Bing Stage, 11 Times Square

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