Advertising Week


Advertising Week 10th Anniversary Official Guide

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11:15-11:55 AM TARGET MEDIA NETWORK STAGE The Automated Marketplace Programmatic: Who has the right to own this space, the client or the agency? While several larger brands have brought programmatic in-house, others do not have the resources to bring this to life, and it's diffi cult to justify the investment without data, or the right people with the right skills to deal with different DSPs. Meanwhile, larger agencies have the advantage of being able to negotiate with DSPs at scale. Hear from both sides of the coin and decide for yourself who should rule automation. MODERATOR Quentin George Co-Founder & Principal , \UNBOUND\ Mac Delaney Head of Programmatic , MERKLE Brian Gleason Managing Director, North America , XAXIS Brent Rosso VP, Digital Media , TARGET PRESENTED BY TARGET MEDIA NETWORK 11:15-11:55 AM BING STAGE Is Good Business Good Business? Is good business good business? An honest discussion about how brands succeed, fail and learn by integrating intention and impact into their business. Luke Atkinson Director of Brand Purpose , DIAGEO Ben Goldhirsh CEO , GOOD WORLDWIDE + UPWORTHY Seth Farbman CMO , SPOTIFY PRESENTED BY GOOD WORLDWIDE + UPWORTHY 11:15-11:55 AM 4A'S CENTENNIAL STAGE Driving Diverse Thought: The New Roles & Responsibilities Of Clients & Agencies While today's consumer base is more diverse than ever, marketing teams and agencies are still struggling to build a more inclusive workforce. Hear from leaders who have made a commitment to diversity and inclusion, and also a calculated effort to ensure both brands and their agencies have the leadership and insights to connect with America's increasingly diverse consumers. MODERATOR Jenny Rooney Editor of the CMO Network , FORBES Antonio Lucio Global CMO & Communication Offi cer , HP INC. Aline Santos Farhat SVP, Global Marketing , UNILEVER Diego Scotti CMO , VERIZON 11:15-11:55 AM 11:15-11:55 AM 11:15-11:55 AM 10:45-11:25 AM WORKSHOP STAGE Make Billions With Bots: Secrets Of Personalization At Scale Uncover how leading brands are creating rich experiences that drive loyalty and conversion through conversational marketing. Snaps – the technology that powers top Fortune 100 companies to connect to their cellphone obsessed customers through chatbots and iMessage - brings top brands together to talk about the growth and the future of mobile messaging, and share the secrets of how leading companies are using Chatbots to build 1-1, meaningful connections with their customers through personalization. MODERATOR Vivian Rosenthal Founder , SNAPS Tim Carr Head of Social Marketing , LIVE NATION Josh Golden Publisher , AD AGE Fred Gerantabee Global VP, Digital Innovation , COTY PRESENTED BY SNAPS 11:15-12:00 PM PLAYSTATION EAST CEO Connectors Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. Moderated by AT&T AdWorks' Maria Mandel Dunsche, the group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis. MODERATOR Maria Mandel Dunsche VP, Head of Marketing , AT&T ADWORKS Megan Clarken Global President, Product Leadership , NIELSEN Frank Cooper III CMO , BLACKROCK Jeff Goodby Co-Chairman & Partner , GOODBY, SILVERSTEIN & PARTNERS Nick Troiano CEO , CROSS MEDIAWORKS PRESENTED BY AT&T ADWORKS 10:45-11:25 AM 11:15-12:00 PM T U E S D A Y 8 9

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