Advertising Week


Advertising Week 10th Anniversary Official Guide

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12:15-12:55 PM WORKSHOP STAGE Data Powers Programmatic, But What Powers Data? Data accuracy signifi cantly affects the outcomes of a marketing plan, but given the complicated breadth and scope of our digital ecosystems, it's hard to know where to start. To succeed today, marketers need to know how data affects their business. It's time to understand where it comes from – so you can know where you're going. In this session, we will present a comprehensive overview of where data comes from and why it matters to measurement. Seph Zdarko Dir. Data, Modeling, Partnerships & Attribution , QUANTCAST PRESENTED BY QUANTCAST 12:45-1:25 PM TARGET MEDIA NETWORK STAGE The Next Era Of Programmatic In the past few years alone, programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically with more digital fi rms, media companies and agencies also exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can programmatic drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic. Tim Cadogan CEO , OPENX Jason Tollestrup Dir., Programmatic Advertising & Business Intelligence , WASHINGTON POST PRESENTED BY OPENX 12:45-1:25 PM SHUTTERSTOCK STAGE Where Storytelling Meets Selling In A Mobile First World In a shifting media landscape where a customer's journey is defi ned by their behaviors as they travel the physical world, savvy brands are punching above their weight by allocating more ad spend to media, measurement and creative to reach customers along the path to purchase, without losing the craft of storytelling. MODERATOR Anthony Ha Senior Writer , TECHCRUNCH Tom Lapcevic EVP, CMO , 24 HOUR FITNESS Andy Stevens SVP, Research & Insights , CLEAR CHANNEL OUTDOOR Antonio Tomarchio CEO , CUEBIQ PRESENTED BY CLEAR CHANNEL OUTDOOR 12:15-12:55 PM 12:45-1:25 PM 12:45-1:25 PM 12:00-12:40 PM 4A'S CENTENNIAL STAGE True Diversity: Walking The Walk Come hear from leaders that truly embrace diversity through all elements of the business, from client work to recruitment to the boardroom, and leave knowing not only how to talk the talk but with tangible takeaways for how to walk the walk. MODERATOR Tanya Dua Advertising Reporter , BUSINESS INSIDER Sandi Harari EVP, Creative Director , BARKER Laurel Rossi Founding Partner Creative Spirit , CMO RAUXA 12:00-12:40 PM BING STAGE Impact Jury Roundtable Hear from D&AD Impact's Jury Presidents & Representatives on the most powerful projects, products and campaigns of the year, and their insights in to purpose driving profi t in corporate America and beyond. MODERATOR Tim Lindsay CEO , D&AD Thomas Kolster Mr. Goodvertising, Author, Speaker PRESENTED BY D&AD IMPACT 12:00-12:40 PM NASDAQ MARKETSITE Shopping Shifts: A Look-Book Into Subscription & Online Only Check for latest updates. PRESENTED BY NASDAQ 12:15-1:00 PM PLAYSTATION EAST Messenger Means Business — Start The Conversation Messaging has fundamentally changed the way people communicate – so much so that people are increasingly using this medium to connect with the businesses and brands they care about most. Join David Marcus, Head of Messenger at Facebook, and a panel of leading marketers, to hear how Messenger is creating interactions at scale for businesses to serve customer needs and deliver results. David Marcus VP, Messaging Products , FACEBOOK PRESENTED BY FACEBOOK 12:00-12:40 PM 12:00-12:40 PM 12:00-12:40 PM 12:15-1:00 PM T U E S D A Y 9 3 CAMPUS WI-FI N E T W O R K AW N E W Y O R K P A S S a w n y 2 0 1 7

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