Advertising Week


Advertising Week 10th Anniversary Official Guide

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1:00-3:30 PM THOMSON REUTERS Healthcare Marketing Summit WHAT'S NEXT FOR MARKETING: AN ASSESSMENT OF HEALTHCARE SOLUTIONS Uncover the business case for using programmatic, best practices behind some of the most successful healthcare marketing campaigns to date, expanded use of data and new technologies, and how digital marketing strategies and tactics might change in 2018 and beyond PRESENTED BY PULSEPOINT 1:00-1:40 PM NEWGEN STAGE Work Sucks: Make It Worthwhile Get inspired by sustainability expert Thomas Kolster. Thomas Kolster Mr. Goodvertising, Author, Speakert 1:00-1:40 PM WORKSHOP STAGE Tapping Into People-Based Marketing Budgets Learn how top publishers and marketing technology providers are driving revenue by using identity resolution to offer people-based targeting and measurement solutions. Jeff Smith CMO , LIVERAMP PRESENTED BY ACXIOM 1:15-2:00 PM PLAYSTATION EAST Building A Brand In A Mobile First World The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile and social activity now clearly drive the most time spent. How do you make your mark in this fragmented and ever-evolving landscape? Harry Kargman, founder and CEO of Kargo, leads a talk with Jessica Alba and Neil Blumenthal to tap the strategies they've used to build a brand in our mobile-fi rst world. MODERATOR Harry Kargman Founder & CEO , KARGO Jessica Alba Founder , THE HONEST COMPANY Neil Blumenthal Co-Founder & Co-CEO , WARBY PARKER PRESENTED BY KARGO 1:00-3:30 PM 1:00-1:40 PM 1:00-1:40 PM 1:15-2:00 PM 12:45-1:25 PM BING STAGE Applied Empathy: Putting Understanding Into Action Join Sub Rosa's CEO Michael Ventura for an interactive workshop designed to build your empathic muscles and learn how to gain new perspective on problem solving. Michael Ventura Founder & CEO , SUB ROSA 12:45-1:25 PM NASDAQ MARKETSITE Gen Z Doesn't Care About Your Brand: How You Can Reach Them Anyways Everyone wants to reach the next generation of shoppers. Making up 25% of the US population and armed with $44 billion in buying power, Generation Z is already a powerful consumer force. But how can brands effectively and authentically connect with them? This digitally native generation is signifi cantly different from their millennial predecessors, with their own unique perspectives on data privacy, advertising and infl uencers and what they expect from those they engage with. Hint: They want more than just a good deal. MODERATOR Sara Spivey CMO , BAZAARVOICE Kate Beckman CEO & Founder , FRESH U PRESENTED BY BAZAAR VOICE 12:45-1:25 PM 4A'S CENTENNIAL STAGE Fierce, Fearless, & Female Cosmo's Laura Brounstein moderates a conversation with two women whose bravery has set an example for women and girls across the country. Hear an open dialogue with Emily Steel and Gretchen Carlson on what it takes to do and fi ght for what's right — as an individual, a brand, or a business – even when it means being uncomfortable, breaking the norm or losing revenue. Is it our responsibility to do so as individuals? As corporate citizens? They'll discuss these questions and more. MODERATOR Laura Brounstein Dir., Editorial & Bus. Dev. , COSMOPOLITAN & SEVENTEEN Gretchen Carlson Acclaimed TV Journalist & Women's Empowerment Advocate Emily Steel Media Journalist , THE NEW YORK TIMES 12:45-1:25 PM 12:45-1:25 PM 12:45-1:25 PM E V E N T S 9 6

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