Advertising Week


Advertising Week 10th Anniversary Official Guide

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1:30-2:10 PM 4A'S CENTENNIAL STAGE Woke, Lit & Ready: A Perspective On Black Twitter & The Ad Industry Woke, Lit & Ready will explore the origins, the immense infl uence and undeniable effect that Black Twitter has had on American culture, media, justice, journalism, and ultimately the advertising industry. This panel event will also focus on how Black Twitter helps to lead and propel popular culture, and how within the advertising industry many of the individuals that make up this diverse, dynamic, talented community are often missing from ad agencies, along with their rich perspective. MODERATOR Jon Cook Global CEO , VML Singleton Beato Chief Diversity & Engagement Offi cer , MCCANN WORLDGROUP Jozen Cummings Media Professional , BLEACHER REPORT FOR SNAPCHAT DISCOVER God-is Rivera Director, Inclusion & Cultural Resonance , VML PRESENTED BY VML 1:30-2:10 PM TARGET MEDIA NETWORK STAGE Customer Value And Loyalty— Driven Through Data Insights A single customer identity and personalized customer experience across channels and devices can create customer value and loyalty. In order to close the gap between insights and impact, companies must reimagine how they approach data management and analytics. Mastering data and being insights-driven in real-time is challenging, but the results can be transformative. This panel will explore how data mastery can help companies achieve marketing and advertising that is welcome, respectful, elegant, and mutually benefi cial. Chip Hall Managing Director of Media Platform Sales , GOOGLE Andy Main Head of Deloitte Digital US , DELOITTE CONSULTING LLP Rebecca Mall Co-Pesident, Domestic Marketing , PARAMOUNT PICTURES Todd Paris Managing Director , DELOITTE CONSULTING LLP PRESENTED BY DELOITTE 1:45-2:25 PM WORKSHOP STAGE #SaveTogether: Going Out Of Home To Support National Geographic Photo Ark Discuss the success of this summer's nation- wide OOH campaign supporting the National Geographic Photo Ark—a project that uses the power of photography to inspire people to help save species at risk before it's too late. Hear the campaign strategy and results, interesting stories about the project, and explain what we all can do to #SaveTogether. Emma Carrasco CMO , NATIONAL GEOGRAPHIC SOCIETY Stephen Freitas CMO , OAAA PRESENTED BY OUTDOOR ADVERTISING ASSOCIATION OF AMERICA 1:30-2:10 PM 1:30-2:10 PM 1:45-2:25 PM 1:30-2:10 PM SHUTTERSTOCK STAGE How Luxury Marketers Balance Heritage, Legacy & Craftsmanship Join Nada Stirratt, as she discusses the impact of mobile on the industry with leading luxury beauty, automotive and fashion marketers. Hear how these brands are defi ning a new path forward in luxury storytelling, balancing legacy and heritage with consumer's ever demanding expectations for personalized brand engagement and value all in the palm of their hand. MODERATOR Nada Stirratt VP, Global Marketing Solutions, North America Sales , FACEBOOK Catherine Lacaze VP, North America Marketing , TIFFANY & CO. 1:30-2:10 PM BING STAGE Brand America: What Does "America First" Mean For Business? While the U.S. economy is humming, an overwhelming lack of optimism could test the skills of marketers to help companies succeed in these unsettling times. The perception of 'Brand America' continues to evolve every day and this transformation will have a profound impact on marketing and, in particular, on US- based companies with global reach. Tamara Ingram CEO, Worldwide , J. WALTER THOMPSON COMPANY PRESENTED BY J WALTER THOMPSON 1:30-2:10 PM NASDAQ MARKETSITE Forging A Bond With Hispanic Shoppers In A Challenging Political Environment The current political rhetoric has placed Hispanics at the center of the anti-immigration debate, creating an environment of unease and uncertainty that threatens the positive trends that have defi ned this segment as a growth market. Findings from Energy BBDO's proprietary study fuel a panel discussion that will help shed light on the reality of today's Hispanic shopper while identifying key steps for your brand to help forge a bond with this dynamic and growing segment during this critical time. Ludwig Ortiz SVP, Group Strategy Director , ENERGY BBDO PRESENTED BY ENERGY BBDO 1:30-2:10 PM 1:30-2:10 PM 1:30-2:10 PM T U E S D A Y 9 7

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